MSc Marketing drafted

Program Overview

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The overall aim of the MSc Marketing course is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of students of marketing and business.

The course is designed to help build your knowledge, transferable skills and capabilities to prepare you for middle and senior appointments within public, private and social economy sectors in the global business arena.

This programme is also available as

MSc Marketing with Advanced Practice

, which includes either an internship or project.

The aims of this course are to:

Provide an advanced study of business and management with a particular focus on marketing

Prepare you for a career in marketing and business by building the transferable skills necessary for marketing management at a variety of levels

Develop your ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice

Enhance your lifelong learning skills and personal development to work with self-direction and originality and to contribute to business and society at large

Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems

Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues

Acquire the skills necessary to conceive, design and implement a substantial research project

Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning

Teaching methods

You will be taught using a mix of lectures, seminars, tutorials and workshops, around

12 hours per week.

In addition to your time in class, you will be expected to engage in approximately

30 hours of self-study time

per week.

You’ll be

taught by experienced lecturers

who will bring practical business-related experience into the classroom to enable students to understand how business works in the real world.

You will have

access to Blackboard

, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.

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Assessment

Each module is assessed by coursework only.

Response to Covid-19:

Our focus is on providing a safe and welcoming learning environment for our students. More information about our

response to Covid-19 and FAQs are available here

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Careers and postgraduate opportunities

Upon successful completion of this course, you will be well placed to apply for a range of marketing positions across public and private sector organisations.

Additionally, the skills you will learn on the MSc Marketing will prepare those who choose to set up their own business.

The average starting salary for graduate trainees in marketing is £21,461, the average salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.

Related reading

Marketing reading:

Q&A: Head of Marketing

Modern Careers for Modern Students

The Importance of Digital Marketing for SMEs

The Global Marketing Landscape

Masters study:

Studying a Masters Degree In London

Postgraduate Loans: Changes for UK and EU Students Studying in the UK

Program Outline

Modules

All modules are core and 20 credits unless specified.

Academic and Professional Development – MSc Marketing (0 credits)

This module aims to review and enhance participants’ existing academic writing skills in contexts relevant to the modules it complements. It will also introduce skills and frameworks specific to postgraduate study, with weekly opportunities for participants to transfer these elements to their own assignments and to obtain feedback on their progression. As it provides the skills required to succeed in all written assignments, this module is compulsory

Foundations in Management

The aim of this module is to provide students with a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management’s role in delivering strategic goals, as well as identify suitable strategies to enable organisational growth.

Strategy and Innovation

This module serves to raise students’ awareness of the theories and practices of strategic management. While the module covers a range of strategic issues relating to the ethos of organisational planning and sustainability, it also places emphasis on recognising and capitalising on competitive business opportunities through the lens of innovation.

Marketing Management

The aim of this module is to reflect the ethos of creating a collaborative learning ecosystem wherein issues are explored at the student, practitioner and academic interface. Outcomes of this research-driven approach to teaching, learning and assessment offer commercial relevance and impact.

Global Marketing

This module focuses on themes of internationalisation and issues including government policy, market entry modes and exporting. You will be able to advance your understanding of the challenges faced while operating in an international marketing environment.

Digital Marketing Communications

This module enables you to gain theoretical and practical insights into the ways in which SMEs approach marketing in a digital world. You will discover the importance of social media marketing to enhancing the technological and global dimensions of strategic marketing in small and larger firms alike.

Marketing Analytics

This module provides students with an understanding of qualitative and quantitative data analysis methods in order to conceptualise and develop a project portfolio. It enables students to develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources.

Sustainability Marketing

This module focuses on developing students’ awareness and understanding of individual and organisational sustainability marketing. Students will understand the importance of holistic sustainability marketing implementation and the role of entrepreneurship in sustainability challenges and sustainable opportunities.

Applied Marketing Project

This module enables students to apply knowledge and skills acquired throughout the course to an organisational issue or problem. This follows from Marketing Analytics module and feeds into developing skills of a Marketing Consultant.

The course information displayed on this page is correct for the academic year 2022/23. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.