MSc Marketing with Advanced Practice drafted

Program Overview

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The MSc Marketing with Advanced Practice is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The Advanced Practice element offers students the opportunity to gain valuable workplace environment experience.

The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.

The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.

Students will have the opportunity to develop knowledge, skills and insight in the following areas:

Provide an advanced study of business and management with a particular focus on Marketing

Prepare and/or develop students for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels

Develop students’ ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice

Enhance students’ lifelong learning skills and personal development in order to work with self-direction and originality and to contribute to business and society at large

Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems

Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues

Acquire the skills necessary to conceive, design and implement a substantial research project

Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning

Advanced Practice

The compulsory Advanced Practice element of this programme takes place after you have studied the taught modules at the Masters

undertake a 15-week long internship, or applied consulting project, working with a real organisation on a live business problem

gain experience of the workplace environment and/or practical experience of the “real world” issues faced by those currently engaged in marketing

put your learning into practice and hence, enhance your employability.

gain enhanced knowledge of the workplace which will facilitate the completion of your Dissertation.

Please note if you undertake an internship this may be paid or unpaid.

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Course Duration

On successful completion of each stage of this programme of study, the duration will be 21 months, according to the following specific intake schedule:

	S ept-Jan	Jan-May	May-Sept	Sept-Jan	Jan-May	May-Sept
Sept Start	Year 1 – Semester 1 Masters stage	Year 1 – Semester 2 Masters stage	Year 2- Summer Break	Year 2 – Semester 3 Advanced Practice stage	Year 2 – Semester 4 Masters stage
Jan Start		Year 1 – Semester 1 Masters stage	Year 1 – Semester 2 Masters stage	Year 2- Autumn Break	Year 2 – Semester 3 Advanced Practice stage	Year 2 – Semester 4 Masters stage

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Teaching methods

You will be taught using a wide variety of teaching methods across the modules including lectures, workshops and seminars. Typically, you will have

12 hours of contact time

per week.

In addition to your time in class, you will be expected to engage in approximately

30 hours of self-study time per week.

You’ll be

taught by experienced lecturers

who will bring practical business-related experience into the classroom to enable students to understand how business works in the real world.

You will have

access to Blackboard

, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.

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Assessment

All modules are 100% assessed by coursework.

Response to Covid-19:

Our focus is on providing a safe and welcoming learning environment for our students. More information about our

response to Covid-19 and FAQs are available here

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Careers and postgraduate opportunities

Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.

The average starting salary for graduate trainees in marketing is £21,461, the average salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.

Related reading

Marketing reading:

Modern Careers for Modern Students

The Importance of Digital Marketing for SMEs

The Global Marketing Landscape

Masters study:

Extended Masters: Your Pathway to a Full-Time Masters from Ulster University

Studying a Masters Degree In London

Postgraduate Loans: Changes for UK and EU Students Studying in the UK

Advanced Practice study:

Introducing Masters with Advanced Practice

Program Outline

Modules

All modules are core and 20 credits unless specified.

Academic and Professional Development – MSc Marketing (0 credits)

This module aims to review and enhance participants’ existing academic writing skills in contexts relevant to the modules it complements. It will also introduce skills and frameworks specific to postgraduate study, with weekly opportunities for participants to transfer these elements to their own assignments and to obtain feedback on their progression. As it provides the skills required to succeed in all written assignments, this module is compulsory

Foundations in Management

The aim of this module is to provide students with a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management’s role in delivering strategic goals, as well as identify suitable strategies to enable organisational growth.

Marketing Management

The aim of this module is to reflect the ethos of creating a collaborative learning ecosystem wherein issues are explored at the student, practitioner and academic interface. Outcomes of this research-driven approach to teaching, learning and assessment offer commercial relevance and impact.

Strategy and Innovation

This module serves to raise students’ awareness of the theories and practices of strategic management. While the module covers a range of strategic issues relating to the ethos of organisational planning and sustainability, it also places emphasis on recognising and capitalising on competitive business opportunities through the lens of innovation.

Global Marketing

This module focuses on themes of internationalisation and issues including the government policy, market entry modes and exporting.  Students will be able to advance their understanding of the challenges faced while operating in an international marketing environment.

Digital Marketing Communications

This module enables students to gain theoretical and practical insights into the ways in which SMEs approach marketing in a digital world. Students will discover the importance of social media marketing to enhancing the technological and global dimensions of strategic marketing in small and larger firms alike.

Marketing Analytics

This module provides students with an understanding of qualitative and quantitative data analysis methods in order to conceptualise and develop a project portfolio. It enables students to develop digital literacy skills in order to collect, analyse and report on data from a variety of digital sources.

Sustainability Marketing

This module focuses on developing students’ awareness and understanding of individual and organisational sustainability marketing. Students will understand the importance of holistic sustainability marketing implementation and the role of entrepreneurship in sustainability challenges and sustainable opportunities.

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For students undertaking an internship

Internship & Professional Development Project (60 credits)

This module is designed to further enhance the employability of the students who have completed the MSc Marketing whilst giving them the experience of a workplace environment. In considering this they produce both reflective reports which help aid skills development, and also an internship project in which they apply the theoretical concepts encountered on the course to a “live” management issue.

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For students not doing an internship

Applied Consulting Project (60 credits)

This applied module enhances the practical and employability skills of students by requiring them to undertake consultancy projects for real life case study clients. The module requires students to draw on relevant theories from previously studied MSc Marketing modules, and to apply these in marketing contexts, to deliver valuable project outcomes for client companies.

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And

Applied Marketing Project (40 credits)

This module enables students to apply knowledge and skills acquired throughout the course to an organisational issue or problem. This follows from the Marketing Analytics module and feeds into the developing skills of a Marketing Consultant.

The course information displayed on this page is correct for the academic year 2022/23. We aim to run the course as advertised however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand or UK compliance reasons.