Program Overview

The MSc Digital Marketing and e-Business program at Abertay University is a CIM-accredited program that equips students with the knowledge and skills to thrive in the ever-evolving world of strategic digital marketing and commerce. The program offers a comprehensive understanding of digital marketing practices, data analysis, and project management, preparing graduates for careers in various marketing roles, including marketing executives, brand managers, and digital marketing managers. The program's emphasis on industry engagement, diverse learning methods, and career-focused support ensures that graduates are well-prepared to excel in the digital marketing landscape.