Program Overview

---

Foundation Year (Year 0)

This programme can incorporate a Foundation Year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:

​​1. Students who have not achieved the required A-Level points (or equivalent) score to enter the first year of the degree programme.

2. Mature students who have been out of the formal education system for some time.

Further information about the Foundation Year can be found by

clicking here

.

---

---

---

---

Degree

The course integrates ‘real world’ experience into our teaching practices to enable a clear understanding of the Marketing Management process. Assignments are based on industry examples and there are also guest lecturers from practitioners from companies.

You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in a Branding and Marketing career.

Year One

You will follow 120 credits of core modules:

Introduction to Marketing (20 credits)*

Digital Media for Marketers (20 credits)

Branding & PR Concepts (20 credits)

Finance for Managers (20 credits)*

Foundations of HRM (20 credits)

Foundations of Law (20 credits)

*

Module available through the medium of Welsh

Year Two

You will follow 100 credits of core modules and you can choose 20 credits of optional modules:

Core modules:

Consumer Behaviour (20 credits)

Creative Marketing Communication (20 credits)

Digital Analytics - Web, Mobile & Marketing (20 credits)

Marketing Research Methods (20 credits)

Branding in Practice inc Work Placement (20 credits)

Option modules:

Search Marketing: Content, SEO + PPC (20 credits)

Mobile and Social Media Marketing (20 credits)

Sports, Events and Sponsorship Marketing (20 credits)

Managing Marketing Performance (20 credits)

In year two there you will be supported to find a relevant and useful fashion related work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.;

Year in Industry:

The option of spending a year in industry between the 2nd and final years has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

Year Three/Year Four

Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.

Students follow 60 credits of core modules and then choose 60 credits of option modules.

Core modules:

International and Global Marketing (20 credits)

Strategic Brand Management (20 credits)

Key Account Management for Marketers (20 credits)

Option modules:

Dissertation (40 credits)

Marketing Plan (40 credits)

Launching an Enterprise (40 credits)

Strategic Advertising Management (20 credits)

Strategic Sales Management (20 credits)

Contemporary Issues in Marketing (20 credits)

Content, Copyright and Creativity (20 credits)

Global Sporting Events (20 credits)

Innovation and Entrepreneurship (20 credits)

Visioning Sustainability for Change (20 credits)

Year three/four will also provide you with an option of researching, writing and presenting a Marketing Plan. Our students have found this very useful, using their skills and knowledge to address the requirements of organisations. You will work with organisations to address specific marketing issues and gain a high level of experience, as well as forming good working relationships with the organisations. This will be of great benefit to your career.