Program Overview

The BA (Hons) Sales and Marketing Management degree at Cardiff Metropolitan University equips students with the knowledge and practical skills to excel in the field of sales and marketing. The program aligns with industry expectations, preparing graduates for successful careers in various marketing and sales roles. Students develop a comprehensive understanding of marketing principles, practical skills in key areas, and critical thinking abilities to navigate the complexities of the modern business environment. The program offers opportunities for real-world experience through work placements and industry projects, and provides a strong foundation for further study or professional recognition.