Program Overview

BA (Hons) Business Management (Entrepreneurship and Innovation)

Overview

This pathway combines business and management with the principles of innovation and entrepreneurship theory and practice. The programme is designed for students aiming to start their own businesses or pursue a career based on innovation and entrepreneurship.

The programme includes Entrepreneurship and Innovation which examines entrepreneurship theory in a variety of contemporary business settings and Business Simulation which gives students an ability to practice creative management thinking. The 40-credit dissertation module will also be related to entrepreneurship and innovation.

Entry Requirements

• A-level: BCC (104 UCAS tariff points)
• GCSE: Five at grade C/4 or above, including English Language and Mathematics

We welcome applications from international students and from those with non-traditional educational or professional qualifications, who shall be considered on their own merits.

International applicants whose first language is not English require an Academic IELTS score of 6.0 with at least 5.5 in each unit.

Learning and Assessment

The course emphasises active learning and facilitative teaching methods, through which students are expected to construct their own knowledge and understanding by engaging in supported processes of enquiry – often carried out in small groups – giving the opportunity for frequent and informal feedback. The course also encourages a participative approach to learning, including collaborative learning and peer review. Students explore business and management issues that are set in realistic contexts, allowing theory to be explored through interesting and challenging situations, thereby marrying critical enquiry with practical insights. Students are at the centre of the learning process, making their own connections between ideas and synthesis is encouraged, with the integration of knowledge from multiple subject areas.

Assessment is carried out at key points during teaching. Formative assessment with either verbal and/or written feedback is offered during each module. Written feedback is provided following summative assessment. Assessment tasks are linked to the objectives of each module and are normally completed by the end of each module. Types of assessment evidence can include assignments, projects, in-class tests and presentations.

Learning

• Scheduled teaching (16%)
• Independent study (84%)
• Placement (0%)

Assessment

• Examinations (15%)
• Coursework (75%)
• Practical (10%)

Modules

First Year

• Academic and professional studies: The module aims to support students in developing cognitive, metacognitive, interpersonal, professional and academic skills to enable them to successfully engage with their study at undergraduate level.
• Economics for business: The module provides an insight into the economic theory and methodology of corporate business and facilitates the application of economic reasoning in analyzing contemporary businesses.
• Introduction to business: The module introduces key principles and concepts on which business, management and finance practice are based.
• Introduction to finance: The aim of this module is to introduce students to fundamental concepts in finance, financial markets and financial accounting.
• Legal aspects of business: This module aims to develop understanding of the general legal framework, and of specific legal areas relating to business.
• Marketing principles: This module is designed to introduce the key concepts of marketing in organisations across the private, public and voluntary sectors.

Second Year

• Business research: To provide the students with the ability to identify and apply appropriate research strategies and techniques for individual research on a project-based investigation that is relevant to professional development and practice.
• Digital marketing: The module aims are to (a) provide an analysis of the opportunities secured by digital marketing and the challenges of designing and implementing successful digital strategies; (b) Develop a considered awareness of the usage of potential multi-media marketing communications;(c) Develop ability in monitoring, evaluating an integrated communications campaigns.
• Entrepreneurship and innovation: The module aims to introduce students to the multi-disciplinary nature of innovation and entrepreneurship and their applications and provide students with an understanding of the entrepreneurship in a context of contemporary business.
• Human resource management: The module aims to develop a critical appreciation of the relationship between organisational systems, processes and structures and the people who must manage in an organisational context.
• Management and leadership: This module seeks to develop knowledge and understanding of the principle areas of leadership and management practices stemming from business research and development.
• Operations management: Conceptual frameworks and practical examples of how operations can be analysed in different environments.

Third Year

• Business analysis project: The Business Analysis module gives students the opportunity to combine investigation into an authentic business challenge with a more in-depth research report.
• Business simulation: The module shows how knowledge and skills from different subject areas/specialisms need to be used in combination for businesses to function effectively.
• Major project: The module provides an opportunity for an in-depth study at Level 6 of a topic within an area appropriate to the student.
• Managing projects: This module considers the strategic nature of business projects from organisational and managerial perspectives.
• Strategic management: The module provides students with an understanding of the strategic management.

Career Opportunities

Our business and management graduates have gone on to work in diverse areas such as accounting, banking, education, HR, law, marketing and consultancy. Many also progress to postgraduate study, both at Amity and other universities in the UK and abroad.

Additional Costs

Beyond the tuition fee there are no compulsory additional costs, though students ought to expect to bear the cost of standard consumables such as stationery and any personal printing or photocopying.

Students may access all necessary course texts through the physical and digital library provision. Computers are available to use at the library for e-mail, research and the writing and submitting of assessments.