MBA (Marketing and Public Relations)

Program Overview

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MBA (Marketing and Public Relations)

Overview

This pathway combines business and management with the study of marketing. The programme is tailored to the needs of marketing professionals and students looking to progress in a career within the marketing and public relations sector.

The programme is focused on building student’s knowledge and expertise in a variety of marketing functions. Modules in the programme include: Digital Marketing Communication and PR, which will provide students with an understanding of the design and implementation process in digital marketing strategies, Sustainable Business, which examines the relationship between business and the natural environment within a social and economic context and Marketing Fundamentals, which build students’ knowledge on the marketing environment and marketing management.

The 60-credit dissertation module will also be based on a marketing related aspect of business.

Entry Requirements

• Second-class bachelor’s degree.
• 1 academic and 1 employer reference.
• Applicants require a minimum of 2 years post-graduation work experience in a managerial or professional role.
• We welcome applications from international students and from those with non-traditional educational or professional qualifications, who shall be considered on their own merits.
• International applicants whose first language is not English require an Academic IELTS score of 6.5 with at least 6.0 in each unit.

Learning and Assessment

Learning

• Scheduled teaching (36%)
• Independent study (64%)
• Placement (0%)

Assessment

• Examinations (10%)
• Coursework (90%)
• Practical (0%)

Modules

First Semester

• Managing Corporate Finance
• Research Methods
• Strategic Marketing
• Sustainable Business

Second Semester

• Business Strategy
• Digital Marketing Communication and PR
• Leadership and People Management

Third Semester

• Dissertation

Awarding Body and Duration

• Awarding Body: University of Bolton
• Course code: 7N106
• Duration: 1 year full-time
• Intakes: October and February

Program Outline

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Degree Overview:

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MBA (Marketing and Public Relations)

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Overview:

• This program combines business and management with the study of marketing.
• It's designed for marketing professionals and students looking to advance their careers within the marketing and public relations sector.
• The program focuses on building knowledge and expertise in various marketing functions.
• Key modules include Digital Marketing Communication and PR, Sustainable Business, and Marketing Fundamentals.
• Students will complete a 60-credit dissertation on a marketing-related aspect of business.

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Objectives:

• Enhance knowledge and expertise in various marketing functions.
• Develop skills and understanding of digital marketing strategies.
• Analyze the relationship between business and the natural environment.
• Gain a comprehensive understanding of the marketing environment and management.
• Conduct independent research on a specific marketing-related topic.

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Outline:

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Program Content:

• Marketing functions and strategies
• Digital marketing communication and PR
• Sustainable business practices
• Marketing fundamentals
• Corporate finance management
• Research methods
• Strategic marketing
• Business strategy
• Leadership and people management

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Structure:

• 1 year full-time program
• Divided into three semesters

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Course Schedule:

• First semester: Managing Corporate Finance, Research Methods, Strategic Marketing, Sustainable Business
• Second semester: Business Strategy, Digital Marketing Communication and PR, Leadership and People Management
• Third semester: Dissertation

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Module Descriptions:

• Managing Corporate Finance: This module explores the fundamentals of corporate finance management, including financial statements analysis, capital budgeting, and risk management.
• Research Methods: Students will learn how to conduct independent research, including formulating research questions, data collection and analysis methods, and report writing.
• Strategic Marketing: This module covers the key aspects of strategic marketing planning, including market analysis, competitor assessment, and marketing mix strategies.
• Sustainable Business: This module examines the relationship between business and the environment, exploring topics such as corporate social responsibility, environmental sustainability, and ethical business practices.
• Digital Marketing Communication and PR: This module provides students with the knowledge and skills to design and implement effective digital marketing campaigns and public relations strategies.
• Leadership and People Management: This module covers essential leadership principles, including communication, motivation, and team building, as well as effective people management practices.
• Dissertation: Students will conduct independent research on a specific marketing-related topic and write a 60-credit dissertation under the supervision of a faculty member.

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Assessment:

• Examinations: 10% of the overall assessment.
• Coursework: 90% of the overall assessment, including assignments, projects, and presentations.
• Practical: 0% of the overall assessment.

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Teaching:

• The program utilizes a blend of teaching methods, including lectures, seminars, workshops, and independent study.
• Faculty members are experienced professionals and researchers in their respective fields.
• The program also incorporates guest lectures from industry experts and opportunities for practical application through case studies and projects.

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Careers:

• Graduates of this program are well-prepared for careers in various marketing and public relations roles, such as marketing manager, brand manager, public relations specialist, and social media manager.
• The program also provides graduates with the skills and knowledge to start their own businesses or pursue further study at the postgraduate level.

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Other:

• The program is offered by Amity University (IN) London.
• Intakes are in October and February.
• The awarding body is the University of Bolton.
• The course code is 7N106.
• Applicants require a minimum of 2 years of post-graduation work experience in a managerial or professional role.
• International applicants whose first language is not English require an Academic IELTS score of 6.5 with at least 6.0 in each unit.