Global Advertising and Branding (MA) drafted
| Program start date | Application deadline |
| 2023-09-01 | - |
Program Overview
Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. Explore creative problem-solving techniques that will prepare you for success in your chosen career.
This MA in global advertising and branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company.
On this UK course you’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology.
You’ll develop essential practical skills, including how to:
Optional modules on everything from creative thinking to entrepreneurship will give you the freedom to personalise the course to match your career plans or research interests.
Course highlights include:
Markstrat
simulation platformWe put a strong emphasis on employability throughout, to make sure you graduate with both professional and academic skills.
Course lead
Your course leader is Dr Nik Mahon, Principal Teaching Fellow at Winchester School of Art. His subject areas include advertising, art direction, corporate identity and design, creativity and idea generation. Read
Dr Mahon’s staff profile
to find out more about his work.Program Outline
This full-time master's course runs for 12 months.
For the first 8 months (semesters 1 and 2) you'll focus on the taught part of the course.
Your studies in semester 2 will include preparing your research proposal for your final project and deciding on the best research methodologies.
For the last 4 months you’ll work independently on your final project. You’ll have meetings with your supervisor during this time to discuss your progress.
Want more detail?
See all the modules in the course.
You'll need a 2:2 degree in a relevant subject, such as advertising or marketing.
Find the
equivalent international qualifications
for our entry requirements.Students requiring a visa to study in the UK
In addition to the University’s own English language proficiency requirements, the UK Home Office sets its own minimum standards for applicants requiring a visa to study in the UK. The current requirements are that:
English Language Tests
The University of Southampton accepts the following UKVI Secure English Language Tests:
Secure English Language Tests
must be dated within the two years immediately preceding the programme start date
as set out in any offer letter issued by the University.The University of Southampton also accepts the following English Language Tests:
Tests taken at a centralised test centre/venue:
iBT
(Test of English as a Foreign Language) The University of Southampton does not recognise MyBest scores and will only accept scores taken in one sitting within the 2 years immediately preceding the programme start date. Please note, we currently do not accept the TOEFLiBT
Paper Edition.Tests taken at home:
Non-SELT English Language Tests
must usually be dated within the two years immediately preceding the programme start date
as set out in any offer letter issued by the University.
Notes:
* You must present both certificates for the LanguageCert Level 1 Certificate in ESOL International (Bands FY, A, B, C, D, E) and the LanguageCert Level 2 Certificate in ESOL International (Bands F, G, H, I)
The University does not recognise any test not listed above.
