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Masters

Luxury Brand Management (MA) drafted

University of Southampton
Southampton , United Kingdom
Students
Tuition Fee
USD 29,092
Per year
Start Date
Not Available
Medium of studying
On campus
Duration
12 months
Details
About Program
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Details
Program Details
Degree
Masters
Major
Horticulture | Construction Technology | Interior Architecture | Art Conservation
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 29,092
Intakes
Program start dateApplication deadline
2023-09-01-
About Program

Program Overview

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities.

You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.

This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.

You can apply for this degree if you have 1 to 2 years’ experience in the luxury industry and an accepted 2:1 degree or relevant qualification. It is also suitable for those with relevant professional experience.

Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates.

You’ll take part in a variety of study trips, including to London and Paris, working on luxury projects, visiting luxury businesses and meeting industry professionals.

You'll also learn:

  • luxury consumer profiles and website design
  • evolution of the luxury market and globalisation of luxury brands
  • consultancy and project management
  • social media influence
  • cobranding, brand extensions, and brand heritage

    • We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.

    Previous input has been provided by:

  • Aston Martin
  • Bremont
  • Maserati
  • George Bayntun
  • The Ritz
  • Royal Southampton Yacht Club
  • The Savoy
  • Wright & Teague

    • Course lead

    Debbie Pinder has held senior global marketing positions for international luxury brands, such as De Beers, Jo Malone, Coty, Clarins, L’Oreal. Debbie continues to advise luxury brands on global strategy as a consultant. Her current research focuses on the new affluent luxury consumer, luxury wellbeing and luxury in the airport. Her inspiring teaching was recently recognised with a University Vice-Chancellors’ award.

    Our academics are also members of the prestigious

    Winchester Luxury Research Group

    , a hub for world-leading research into a range of luxury-related areas.

    See More