Program Overview

The aim of this programme, which is recognised by the Chartered Institute of Public Relations (CIPR), is to train communications professionals who understand the full spectrum of the media market, with special emphasis on the principles and practices of news and programming and the tools of digital communications in the functioning and institutional systems of both the private sector and public administration. Graduates will not only possess the most advanced theoretical knowledge with respect to new media (web 2.0), e-communications and digitalisation, but will also be able to apply those skills to their respective work situations.