Program Overview

Our Commerce and Marketing Programme has a long-standing tradition and market-leading features in the field of marketing and commerce education. Its aim is to prepare students who are professionals with up-to-date business knowledge, expertise, and the skills necessary for the labour market, and who will be able to perform the procurement and sale of various products and services in a demand-driven manner. Students graduating from this programme will be able to manage the commercial, logistics, and marketing activities of SMEs and large enterprises. The programme is offered by two different faculties, with the difference between the two being the specialisations available. The Faculty of International Management and Business focuses on marketing communications, digital marketing activities, and marketing practices for profit-oriented enterprises and non-profit organisations, as well as the further expansion of related knowledge and skills. The focus of the Faculty of Commerce, Hospitality and Tourism is to further deepen the students’ skills and knowledge related to trade, management, logistics, and marketing activities and practices related to commerce, domestic and international trade, and service processes. The programme provides sufficiently deep theoretical knowledge for continuing one’s studies within the framework of a master’s degree programme.