Fashion Branding and Communication with a Foundation Year - BA (Hons) drafted
| Program start date | Application deadline |
| 2023-09-01 | - |
Program Overview
Why study Foundation Year in Fashion and Textiles at Birmingham City University?
Do you want a fashion degree that will enable you to pursue a career within the industry, specifically fashion communication and branding? Then this course is for you. Its unique mix of both fashion communication and branding will give you the skills you will need to be a creative, confident, well-informed fashion communicator, ready for the industry
About foundation courses
The foundation course is an exciting step towards your chosen degree. It provides an opportunity to develop skills to equip you on your professional journey into the creative industries.
The programme encompasses elements of fashion design, fashion business, fashion branding and textile design degree routes. You will be taught in mixed groups alongside students from other Fashion & Textiles pathways providing a platform for you to share with and learn from others, while developing visual communication skills and processes. It will help you in building confidence and independence ready for the next stage of your degree.
We aim to excite, engage and challenge you, pushing you to develop into a capable student with a great fashion and textiles aesthetic as well as an enthusiasm to learn.
This four-year programme has been specifically designed to allow you to undertake additional level three study, to ensure you are successful on your chosen degree programme.
After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within the School of Fashion and Textiles.
This course is
open
toInternational
students.What's covered in this course?
You will be taught by an industry-experienced teaching team and by visiting industry professionals. There is also the opportunity to participate in live industry-based projects and competitions, such as working with
Textile View 2 magazine, and L’oreal Brand Storm.
You will develop visual and written communication skills across a broad range of creative media (
creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing
) associated with the fashion industry. There will also be the chance to showcase your final-year work to industry leaders, at events such as Graduate Fashion Week in London.
Based at our City Centre Campus, you will have access to photography studios and equipment, relevant software and computer equipment, as well as a faculty of creative students to collaborate with. You can also choose to follow our four-year sandwich option, which features a one-year industry internship.
I'm so glad that I did the foundation course here because it is a great
stepping stone
before the degree level and I think I came into my first year feeling much more confident than I ever would have done if it wasn't for the foundation year. It definitely prepared me for beginning my degree course.
Lucy Ettinger, Foundation Year
Student
Why Choose Us?
l
have the chance to visit international fashion cities such as London, Berlin, Copenhagen and New York.Studying with us during the Covid-19 pandemic
The University has put in place
measures in response to Covid-19
to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of thestudent contract
.