Program Overview

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The MSc International Sport Management course will provide the academic expertise and contacts to help students develop an exciting professional future in this growing industry.

KPMG states that the entire global sports market – including infrastructure, events, training and sports goods – is estimated to be worth between $600-700 billion a year, and the industry growth outpaces most countries yearly GDP. Over the past decade there has been a huge increase of career opportunities in the global sport sector that require graduates with the skills, attributes and experience to thrive in such a dynamic industry.

According to Deloitte, sport business related activity will significantly outpace the average rate of growth in the wider economy well into the next decade. In terms of industries, sport now ranks among the top 15 mainstream activities in the UK economy including telecommunications, legal services and utilities.

Combining theory and practical application this course will draw heavily from executive international sport leaders, such as Manchester City Football group, Edgbaston, Birmingham City FC and ESL to name a few, to cover multiple aspects such as crisis and risk management, technology and digital innovation, marketing, events, operations and analytics.

Given the aforementioned, and input from industry, this course is designed with the scientific (MSc) nature to enhance you with the necessary numeracy and analytic skills to see you excel and progress in the global sports industry.

Professional Placement option

For our MSc International Sport Management degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study, with support from our Careers+ team as well as advice and guidance from your School.

Please note that placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course.

For full details,

please click here.

This course is

open

to

International

students.

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What's covered in this course?

Underpinning the philosophy of the course are the following purpose and objectives:

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Purpose

To inspire and equip postgraduate students with further expertise to develop a high level of academic skills leading to experienced employment and career development within the fast growing ‘International Sports industry domain’

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Objectives

Technical: to furnish students with the practical skills and expertise to add high value within the Sports industry

Behavioural: to nurture the appropriate levels of energy and internal/external ‘customer-centric’ behaviours to create innovative products and services

Cognitive: to provide students with high levels of critical reasoning and problem-solving capabilities that will ensure they stand out among their competitive set

Be truly international: to provide students with international experiences, making this course unique in the marketplace

All modules balance a range of relevant theory and concepts with practical application and throughout the course students reflect and apply this content into real life scenarios – enabling students to enhance and critique their learning. In short, this is a course designed to be the catalyst for students to forge a hugely successful career in the international sports industry.

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Why Choose Us?

The course provides and immerses students in the true international nature of the industry through course content, assessments and visiting out in the field (practice).

You will gain a professional outlook and real-world experience by interacting with a multitude of sporting professionals and international sport organisations.

You will learn from academic experts of BCU across the Department of Strategy Management & Marketing (SMM).

Birmingham will be hosting the 2022 Commonwealth Games and students will be ideally placed to take advantage of all the opportunities this will bring in the lead up to and during the event.

You will be provided with access to and support while using essential resources, such as journals and academic databases as well as training in relevant IT applications (SPSS and EXCEL).

Students will study in our state-of-the-art City Centre Campus in the UK’s second city.

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Studying with us during the Covid-19 pandemic

The University has put in place

measures in response to Covid-19

to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the

student contract

.