Management and Marketing - MSc drafted

Program Overview

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Discover our Management Postgraduate Degrees - Birmingham City Business School

This course has recently been updated. Please download the course specification for the up to date information.

Want to study a Master’s in marketing management in Birmingham? Our MSc Management and Marketing degree is accredited by the Chartered Management Institute (CMI).

Our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

Professional Placement option

For our MSc Management and Marketing degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study, with support from our Careers+ team as well as advice and guidance from your School.

Please note that placements will only be confirmed following a competitive, employer-led selection process, therefore the University will not be able to guarantee placements for students who have registered for the ‘with Professional Placement’ course.

For full details,

please click here.

This course is

open

to

International

students.

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What's covered in this course?

You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving.

In the second stage of your course, you will begin to develop your chosen specialist expertise. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also developing skills in digital marketing in the final stage of the course.

The final core Major Project module is tailored to your career aspirations. The module provides three project options - a work-based study route enabling you to relate the project to a current employer, or a ‘consultancy project’ option where you find a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing.

Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector and customer loyalty within sports marketing.

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Accredited By

This course is accredited by:

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Why Choose Us?

You’ll be taught by highly qualified module tutors with significant professional practice experience in a range of management and marketing roles, including international marketing, marketing management, digital marketing and marketing consultancy.

You will develop fundamental skills in business management, while having the opportunity to gain enhanced and specialist expertise to help you enter the exciting and dynamic marketing profession.

On graduating you will receive an industry-recognised professional qualification from the Chartered Management Institute (CMI).

You will work alongside a diverse range of international students, creating an exciting atmosphere and a range of ideas.

You will have the opportunity to visit a leading service or manufacturing company, such as Jaguar Land Rover, helping you gain insight into the complexity of real-world global operations.

You will be supported with business English language diagnostics and tutor support to help improve you in the international language of business.

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Studying with us during the Covid-19 pandemic

The University has put in place

measures in response to Covid-19

to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the

student contract

.

Program Outline

Modules

Professional Placement Year

Modules

In order to complete this course a student must successfully complete all the following CORE modules (totalling 160 credits):

Managerial Finance 20 credits

This module aims to develop your understanding of the main financial objective of the firm i.e. wealth maximisation and how it is achieved through alignment of financial decisions under constraints from within and outside the organisation. The module covers topics such as financial statements analysis, budgeting, cost-benefit analysis, time value money, investment appraisal, working capital management, sources of capital and choice of capital structure.

The Integrated Business 20 credits

The aim of this module is to provide you with the key knowledge and understanding of the integrated nature of business functions focusing specifically on marketing and operations. It will give you both a foundation in what business is and how it operates using these two key functional perspectives whilst also highlighting leadership and financial implications of managerial decision making in these areas to provide an integrated and holistic view of business in a variety of contexts.

Leadership Development 20 credits

This module will provide you with an opportunity to engage and consider contemporary issues in leadership from both UK and international perspectives and how leaders address these within organisations. The module will enable you to develop a critical insight and outlook in order to explore relevant solutions for organisational effectiveness and success.

International Strategic Management 20 credits

International Strategic Management is a core module for all MSc business pathways. Strategy is a field that breaks you out of a functional perspective and integrates the functional Stage 1 themes of finance, marketing, leadership and operations to offer a holistic view of an organisation, be that a small or medium sized business or a large corporation in an international context. The focus of this course is on the business unit level or competitive strategy, not corporate level strategy.

Business and Management Research Project 60 credits

The purpose of the Research Project module is to provide a framework for you to undertake a substantial piece of disciplinary - relevant research. It is founded upon Birmingham City Business School’s teaching and learning philosophy which integrates theory a nd practice.

Strategic Brand and Communications Management 20 credits

This module examines the management concepts and practices related to product and service branding, specifically the detailed underpinning necessary to understand the building blocks of brand management and building brand equity. The module also provides the skills needed to critically analyse, evaluate and create an integrated marketing communications plan.

Digital Marketing Strategy 20 credits

This module aims to equip you with the conceptual knowledge needed to further develop your understanding of digital marketing strategies. It explores a diverse range of activities within digital marketing strategy and aims to enable you to appreciate the major differences between traditional and digital marketing activities at a strategic level.

Professional Placement Year

In order to qualify for the award of MSc Management and Marketing with Professional Placement, a student must successfully complete Level 7 modules listed above, totalling 180 credits, as well as the following Level 6 module.

Professional Placement 60 credits

This module is designed to provide you with the opportunity to undertake a credit bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Download course specification

Download now

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Course Structure

Emphasis will be placed on the group as a resource for learning. There will be group discussion of practical management situations and problems, making use of case studies, problem situations and scenarios and, where relevant, the participants' own experiences.

Assessment on the programme is designed to be an integral part of your learning process, enhancing and demonstrating your knowledge and practice. Formative feedback will be provided to you through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to you have achieved the learning outcomes of the modules.

Assessment within the modules will take various forms, including coursework assignments, reports, controlled assessment, examinations and the dissertation or project. You may be required to defend the dissertation or project through a viva, drawing on the skills developed in the programme.

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Student stories

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Lili Huang

I enjoyed my studies very much. During the five-week pre-sessional English course, I got along well with my classmates, who came from all over the world. The most exciting things were the travelling arrangements made for us – it was a good way to make friends and get familiar with the country and its culture.

I found that the tutors were helpful. There were plentiful resources for me to access, such as international advice and career advice. There were also courses run for international students to help them with their academic study. With the help of the Students’ Union, I did meaningful voluntary work, which made my university life more colourful.

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CMI / CIM

All of our Management pathways have professional accreditation from CMI, as well as ensuring the courses are relevant and cutting edge, it means also means you will receive a CMI QCF Level 7 Certificate in addition to the Masters degree upon graduating.

You’ll be provided with CMI membership for the duration of the course, benefitting from full access to ManagementDirect, CMI’s market-leading online support tool for managers and leaders. You’ll also be eligible for the CMI’s mentoring scheme and have the opportunity to attend events, helping you network and create industry links.

We also have accreditation from CIM, with two Marketing pathway modules mapped to the CIM Level 6 Diploma in Professional Marketing, achieving the maximum number of exemptions from the CIM Diploma. On completion of this course, you’ll have the opportunity to attend a four-day block module course which will prepare you to sit the two further exams required to achieve the Diploma in addition to your Masters degree.

*Additional costs for CIM accreditation to cover tuition, assessment and membership are not included in the course fee.