Program Overview

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Public Relations is all around us. Brands, businesses, celebrities, charities, politicians and everyone in between use PR as a means to spread messages, inform understanding and influence the way we behave. Creative PR practitioners run multi-channel campaigns, liaise with journalists and producers, collaborate with influencers and run social media channels - whatever it takes to raise awareness, encourage engagement and inspire action on behalf of the organisation they work with.

If you want to change the world, this PR course is the one for you. Likewise, if you want to work with household names or launch new products, services or initiatives, BCU is the place to learn the skills needed for a fast-paced, exciting and rewarding media and communications career.

Did you know that for every journalist in the UK, there are at least three PR or communications professionals? This is because PR is the thread by which media, social media and communications is held together in a time of instant news, information and entertainment.

Join a course recognised by the Chartered Institute of Public Relations and be proud of its close links with industry. They work with us, providing many and varied guest speakers who contribute insights and live projects, as well as a supportive mentor scheme offered by practitioners in the region and beyond.

This course is

open

to

International

students.

What's covered in this course?

Combining practical skills and industry insights, Public Relations and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.

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Professional Placement Year

This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year (£1,850 for UK students).

It hasn't been easy over the past three years, but I am so grateful for all of the support I have received. I am now in my full-time job as a PR Account Executive at

MSL Global PR Agency

and so many of my learnings from the course have definitely prepared me for this role and I implement these skills in my practice every day. I can't wait for graduation and again thank you so much for all of the support!

Nyasa Hilliman, 2022 PR graduate from Birmingham School of Media

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Why Choose Us?

You will join a course recognised by the Chartered Institute of Public Relations, closely linked to industry and with the support of a mentor scheme with PR, communications and social media practitioners.

You will be taught by respected PR professionals and academics, who have managed successful PR agencies and run exciting award-winning client campaigns. The lecturing team delivers a balance of critical understanding and effective delivery.

We will prepare you for a fast-paced, rewarding career in PR. You’ll gain valuable experience through regular industry networking opportunities which will help you make contacts, build confidence and put your skills into practice.

PR works in fast-changing world and our team helps set the pace in social media content and influence.

In PR, it’s not just what you know, it’s who you know. Our expert team is very well connected, with close links to renowned theorists, the CIPR and PRCA, plus a multitude of communication organisations and professionals in the region, the UK and beyond.

PR and Media is the complete package for wannabe communications professionals. It provides you with plenty of platforms to build your profile and those all-important contacts, so you can step into the communications industry with confidence.

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Studying with us during the Covid-19 pandemic

The University has put in place

measures in response to Covid-19

to allow us to safely deliver our courses. Should the impact of the pandemic continue in future years, any additional or alternative arrangements put in place by the University will be in accordance with the latest government public health advice, health and safety legislation, and the terms and conditions of the

student contract

.