Master in Communication and Future Marketing draft

Program Overview

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The Master in Communication and Future Marketing in Barcelona is a 9-month program taught in English that equips students with the skills and knowledge to plan and launch successful multi-channel communication and marketing campaigns on the international stage. Through a learning-by-doing methodology, students develop proficiency in communication, global marketing, emerging technologies, and company and personal branding, preparing them for careers in the global marketing and communication industry. The program features experienced faculty, multiple company visits, and a focus on the latest advancements in marketing.

Program Outline

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Degree Overview:

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Title:

Master in Communication and Future Marketing in Barcelona

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Duration:

9 months

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Language:

English

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Location:

Barcelona or Blended

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Annual Intakes:

October, January, April, July

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Format:

Afternoons & Evenings

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Tuition Fees:

€8,900 (plus an annual administrative fee of €950 and a registration fee of €200)

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Overview:

This program teaches students the most successful ways of planning and launching an integrated, multi-channel communication and marketing campaign on the international stage. Students will develop proficiency in communication, global marketing, emerging technologies, and company and personal branding. With courses on experiential marketing, international negotiations, and digital marketing, graduates will be prepared to step into the global marketing and communication arena.

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Objectives:

• To develop students' proficiency in communication, global marketing, emerging technologies, and company and personal branding.
• To equip students with the knowledge and skills needed to plan and launch successful multi-channel communication and marketing campaigns on the international stage.
• To prepare students for careers in the global marketing and communication industry.

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Outline:

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Program Content:

• Core competencies in marketing
• Essential business tools
• Skills required by the digital economy
• Intercultural business practices

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Program Structure:

• Learning-by-doing teaching methodology
• Simulation games
• Innovation and creativity development
• Multiple company visits and practical knowledge
• Workshops
• Meetings with managers
• Company visits

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Individual Modules:

• Communication Planning & Advertising
• Social Media & Public Relations
• Agile Fundamentals: Scrum, Kanban, Lean and XP
• Strategic Marketing Simulation Business Game
• Project Development & Finance
• Financial Strategies for Business Development
• Entrepreneurial Project Management
• Transversal Competencies of Global Leaders
• Communication, Time Management & Leadership
• Ethics & Responsibility
• Capstone Master Project

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Assessment:

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Assessment Methods:

• Exams
• Assignments
• Presentations
• Group projects
• Capstone project

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Assessment Criteria:

• Knowledge and understanding
• Application of theory to practice
• Critical thinking
• Communication skills
• Teamwork
• Time management

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Teaching:

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Teaching Methods:

• Lectures
• Seminars
• Workshops
• Simulations
• Case studies
• Group projects
• Individual projects

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Faculty:

• Experienced professionals in the fields of communication and marketing
• PhDs and industry experts
• International faculty

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Unique Approaches:

• Learning-by-doing methodology
• Simulation games
• Innovation and creativity development
• Multiple company visits and practical knowledge
• Focus on the latest advancements in marketing

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Careers:

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Potential Career Paths:

• Marketing Manager
• Communications Manager
• Brand Manager
• Social Media Manager
• Digital Marketing Specialist
• Public Relations Specialist
• Event Manager
• Entrepreneur

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Career Opportunities:

• Top companies
• International organizations
• Government agencies
• Non-profit organizations

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Outcomes:

• Graduates will be prepared to step into the global marketing and communication arena.
• Graduates will be able to plan and launch successful multi-channel communication and marketing campaigns.
• Graduates will be able to work in any company related to communication and future marketing.
• Graduates will be able to lead and manage teams.
• Graduates will be able to start their own businesses.

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Other:

• Leader in Digital Education in Spain
• Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
• The only higher education institution in Spain accredited by Microsoft as a leader in Digital Education
• Awarded as a Four Stars Business School by QS Ranking System
• An official member and accredited by the European Council of Business Education
• Ranked as a Leader in Global Education by Newsweek Magazine
• Students from 70 different countries
• Multiple company visits and practical knowledge
• Learning-by-doing teaching methodology and simulation games
• Innovation and creativity development

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Master in Communication and Future Marketing in Barcelona:

• Annual Tuition Fee (60 ECTS credits): € 8,900
• Additional fees:
• Annual administrative fee: €950
• Enrollment Fee (Paid upon Admission): €200
• Payment Conditions:
• Minimum Advanced Tuition Payment (EU Students): € 2,967 (Due at the time of program acceptance)
• Minimum Advanced Tuition Payment (Non-EU Students): € 4,950 (Due at the time of program acceptance and required for sending visa documents)
• Remaining Tuition Fees due on the first Friday (Week 1) of the program.
• Payment Methods: Online or bank transfers (commission charges may apply)
• Accommodation
• Flights
• Insurance
• Program materials
• Optional Global Study Trip (additional fees apply)
• Discounts:
• National and International Fees:
• National Fees (EU Students):
• Minimum Advanced Tuition Payment: €2,967
• International Fees (Non-EU Students):
• Minimum Advanced Tuition Payment: €4,950