Program Overview
Advances in digital technology have dramatically increased the demand for specialists in digital and social communication. A deep understanding of digital and social media is key to success across a range of professions, from media and marketing to policy-making and advocacy.
This course provides the knowledge and skills you need to become an astute and professional online communicator.
You’ll develop advanced skills in creating, maintaining and managing online communications across web media, publishing and presence, online collaboration, and building and maintaining networks and virtual communities.
You will learn the fundamentals of online communications, including how to identify and understand emerging trends such as artificial intelligence, social media influencers, big data and online analytics.
You will explore how the internet is changing political systems, reshaping societies, cultures and economies, and how you can apply this knowledge in your workplace practice. You will have the opportunity to focus on specialist areas of communications and policy, content management, training and development.
In your final year you will undertake a research project and write a dissertation. When you complete the course, you may be eligible for doctoral-level studies.
You can choose to exit this degree earlier at the
graduate diploma
or
graduate certificate
level.
Please refer to the
handbook
for additional course overview information.
What jobs can the Master of Digital and Social Media lead to?
Career opportunities
Data business analyst
Digital and social media manager
Digital producer/strategist
Online content creator
Web communications manager
Industries
Advertising, arts and media
Education and training
Governance, policy and regulation
Journalism
Marketing, public relations and communications
Industries
Advertising, arts and media
Education and training
Governance, policy and regulation
Journalism
Marketing, public relations and communications
What you'll learn
understand and apply at an advanced level key concepts of Internet Studies and apply transdisciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
conduct advanced scholarly and professional research to find, access, organise, evaluate and synthesise information through a variety of media and apply that information to the construction of knowledge
communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
further develop skills and knowledge through independent research and self-directed learning
understand and utilise in their research and work the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams
