Program Overview

BA (Hons) in Business Management (Marketing)

Overview

The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.

The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.

As the BA (Hons) in Business Management is a full-franchised program offered by the University of Derby, the selection criteria for admission is fully aligned with their Admissions Policy.

Degree Awarded

• A U.K. state-recognized BA (Hons) in Business Management (International Business) degree from University of Derby, U.K.

About Our Validating & Accrediting Partner

University of Derby (UoD)

The University of Derby (UoD) is a public university recognized by the U.K. government’s higher education authorities. It is audited by the Quality Assurance Agency (QAA), the official quality assurance body for the Office of Students (OfS), the regulator for higher education in England.

UoD is ranked within the top 20 in the UK for teaching quality by the Times and Sunday Times Good University Guide 2024. It was awarded Gold in the prestigious Teaching Excellence Framework (TEF) 2023 and was ranked among the top 25 for overall student satisfaction in the Complete University Guide 2025.

Students at EU Business School Barcelona, Geneva and Munich can gain a state-recognized BA (Hons) degree from University of Derby in the U.K. by studying seven semesters. At EU Barcelona, students can study a state-recognized BA (Hons) in Business Management degree with four pathways.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Savior of the Swiss watchmaking industry Jean-Claude Biver, LVMH Group, Zenith and Hublot, has brought a breath of fresh air to each of the brands he's led. He explained to EU students how to attain the creative perspective and entrepreneurial mindset fundamental to founding and leading a successful business.

Benefits of Studying a Bachelor's

• Study a state-recognized degree from the U.K.
• Participate in group projects and learn to work in a team
• Learn the latest trends in international business

Why Barcelona?

Studying a BA (Hons) in Business Management (Marketing) in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 2,100. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.

Campus Facilities

EXPLORE EU’S BARCELONA CAMPUS

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

The EU Experience

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Success Stories

During my time at EU Business School, lecturers always worked closely with students. You always had someone to discuss your questions and ideas with. I really enjoyed this very hands-on teaching approach.

Christoph Kastenholz, BBA
Germany

Other Programs That Might Interest You

• BA (Hons) in Business Management (Enterprise)
• BA (Hons) in Business Management (HR Management)
• BBA - Bachelor of Business Administration
• BA (Hons) in Business Management (International Business)
• BA (Hons) in Business Management (Finance)