BA (Hons) in Business Management (Marketing)

Overview

The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.

The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.

As the BA (Hons) in Business Management is a full-franchised program offered by the University of Derby, the selection criteria for admission is fully aligned with their Admissions Policy.

Degree Awarded

• A U.K. state-recognized BA (Hons) in Business Management (International Business) degree from University of Derby, U.K.

About Our Validating & Accrediting Partner

University of Derby (UoD)

The University of Derby (UoD) is a public university recognized by the U.K. government’s higher education authorities. It is audited by the Quality Assurance Agency (QAA), the official quality assurance body for the Office of Students (OfS), the regulator for higher education in England.

UoD is ranked within the top 20 in the UK for teaching quality by the Times and Sunday Times Good University Guide 2024. It was awarded Gold in the prestigious Teaching Excellence Framework (TEF) 2023 and was ranked among the top 25 for overall student satisfaction in the Complete University Guide 2025.

Students at EU Business School Barcelona, Geneva and Munich can gain a state-recognized BA (Hons) degree from University of Derby in the U.K. by studying seven semesters. At EU Barcelona, students can study a state-recognized BA (Hons) in Business Management degree with four pathways.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Savior of the Swiss watchmaking industry Jean-Claude Biver, LVMH Group, Zenith and Hublot, has brought a breath of fresh air to each of the brands he's led. He explained to EU students how to attain the creative perspective and entrepreneurial mindset fundamental to founding and leading a successful business.

Benefits of Studying a Bachelor's

• Study a state-recognized degree from the U.K.
• Participate in group projects and learn to work in a team
• Learn the latest trends in international business

Why Barcelona?

Studying a BA (Hons) in Business Management (Marketing) in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 2,100. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.

Campus Facilities

EXPLORE EU’S BARCELONA CAMPUS

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

The EU Experience

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Success Stories

During my time at EU Business School, lecturers always worked closely with students. You always had someone to discuss your questions and ideas with. I really enjoyed this very hands-on teaching approach.

Christoph Kastenholz, BBA
Germany

Other Programs That Might Interest You

• BA (Hons) in Business Management (Enterprise)
• BA (Hons) in Business Management (HR Management)
• BBA - Bachelor of Business Administration
• BA (Hons) in Business Management (International Business)
• BA (Hons) in Business Management (Finance)

BA (Hons) in Business Management (Marketing)

Degree Overview

This program equips students with the tools and entrepreneurial mindset to thrive in today's dynamic marketing landscape. Students will delve into the fundamentals of marketing, exploring its role within various business departments and its impact on customer behavior. The program emphasizes the ability to integrate elements from different business disciplines, fostering successful marketing professionals.

Objectives:

• Equip students with a comprehensive understanding of marketing principles, theories, and practices.
• Develop critical thinking, problem-solving, and analytical skills necessary for effective marketing campaigns.
• Enhance communication, collaboration, and digital literacy skills for successful career navigation.

Description:

• The BA (Hons) in Business Management (Marketing) offers a rigorous and in-depth exploration of the marketing field.
• Students acquire a strong foundation in marketing principles, consumer behavior, digital marketing strategies, and market research techniques.
• The program emphasizes hands-on learning through case studies, simulations, team projects, and industry-related assignments.
• Students gain valuable insights from guest speakers, industry visits, and networking opportunities.

Other:

• Delivered in English.
• Requires completion of 180 ECTS credits over six semesters (three years).
• Awarded by University of Derby (UoD), UK.
• Accredited by Chartered Management Institute (CMI), enabling students to obtain an additional CMI Diploma in Management and Leadership.

Outline

Content:

• Marketing Fundamentals
• Consumer Behavior
• Market Research
• Marketing Communications
• Digital Marketing
• Brand Management
• Sales and Distribution Management
• International Marketing
• Strategic Marketing Management
• Business Ethics and Sustainability

Structure:

• Divided into six semesters, each with a specific focus area.
• Combines theoretical knowledge with practical application through case studies, simulations, and projects.
• Includes guest lectures, industry visits, and opportunities to network with professionals.

Course Schedule:

• Available upon request.

Individual Modules:

• Each module focuses on a specific area of marketing, providing in-depth knowledge and practical application opportunities.

Assessment:

• Continuous assessment throughout the program through assignments, presentations, quizzes, and exams.

Teaching

Teaching methods:

• Interactive lectures, seminars, workshops, and tutorials.
• Case studies and simulations to apply theoretical concepts.
• Group projects to foster teamwork and collaboration.
• Industry visits and guest lectures to provide real-world insights.

Faculty:

• Highly qualified academics, entrepreneurs, consultants, and business leaders with extensive industry experience.
• Dedicated to providing personalized support and mentorship to students.

Unique approaches:

• Strong emphasis on practical application and real-world case studies.
• Focus on developing critical thinking, problem-solving, and communication skills.
• Integration of digital marketing tools and technologies.
• Entrepreneurial mindset and innovation encouraged throughout the program.

Careers

Potential career paths:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Market Research Analyst
• Sales Representative
• Account Executive
• Marketing Consultant
• Entrepreneur

Career opportunities:

• Diverse range of industries, including FMCG, technology, retail, healthcare, and non-profit organizations.
• Opportunities in marketing agencies, consulting firms, and corporations.

Career outcomes:

• Graduates are well-prepared for entry-level and mid-level marketing positions.
• The CMI accreditation enhances graduates' employability and career prospects.

Other

• Located in Barcelona, a vibrant city with a thriving business and startup ecosystem.
• Opportunities to participate in international exchange programs.
• Access to career services, including career counseling, internship opportunities, and job placement assistance.

EU Business School:

A Comprehensive Overview:

EU Business School is a leading private international business school with campuses in Barcelona, Geneva, and Munich, as well as an online presence.

The school offers a wide range of undergraduate and postgraduate programs, including Bachelor's, Master's, MBA, and DBA degrees.

EU Business School prides itself on its multicultural student body, with over 100 nationalities represented across its campuses.

Services Offered:

EU Business School provides a comprehensive range of services to its students, including:

Academic Programs:

• A diverse selection of business-focused programs, including Bachelor's, Master's, MBA, and DBA degrees.

Learning From Leaders:

• Exclusive conferences featuring top leaders from global companies, offering students the opportunity to learn directly from industry experts.

Campus Experience:

• Vibrant and cosmopolitan campuses in Barcelona, Geneva, and Munich, providing students with a rich cultural and educational experience.

Career Services:

• Support in finding internships and job opportunities, including career fairs and networking events.

Student Support:

• Dedicated student services, including academic advising, career counselling, and personal support.

Multicultural Environment:

• A diverse student body from over 100 nationalities, fostering a global perspective and intercultural understanding.

Networking Opportunities:

• Opportunities to connect with fellow students, faculty, and industry professionals through events and conferences.

Real-World Learning:

• Immersive learning experiences through company visits, guest speaker events, and practical projects.

Industry Connections:

• Access to top industry leaders through exclusive conferences and networking events.

Practical Learning:

• Emphasis on real-world application of knowledge through company visits, guest speakers, and practical projects.

Academic Programs:

EU Business School offers a wide range of academic programs, including:

Bachelor's Degrees:

• Bachelor of Business Administration
• Bachelor of Arts in Digital Communication
• Bachelor of Arts in Leisure & Tourism Management
• Bachelor of Arts in International Relations
• Bachelor of Arts in Sport Management
• Bachelor of Arts in Digital Business, Design & Innovation
• Bachelor of Arts in Artificial Intelligence for Business
• BA (Hons) in Business Management (International Business)
• BA (Hons) in Business Management (Marketing)
• BA (Hons) in Business Management (Finance)
• BA (Hons) in Business Management (Enterprise)

Master's Degrees:

• Master in Artificial Intelligence for Business
• Master in Management
• Master in Marketing
• Master in Finance
• Master in Tourism & Hospitality Management
• Master in Innovation & Entrepreneurship
• Master in Digital Business
• Master in Fashion & Luxury Business
• Master in Digital Marketing, Transformation & Design Thinking
• Master in Business Analytics & Data Science

MBA Programs:

• MBA in International Business
• MBA in Digital Communication
• MBA in International Marketing
• MBA in Global Banking & Finance
• MBA in Entrepreneurship
• MBA in Digital Business
• MBA in Sports Management

Doctor of Business Administration (DBA)

Executive Bachelor of Business Administration

International Summer School

Other:

• EU Business School has a strong focus on sustainability and social responsibility.
• The school has a strong online presence, offering a range of online programs and resources.
• EU Business School is ranked highly in various international rankings, including CEO Magazine's Online Global Rankings and QS Stars.