Program Overview

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MBA in International Marketing

Duration

Three terms/one year

Number of Credits

90 ECTS

Start dates

October, January & March

Language

English

Fees per term

€ 6,350

Location

Digital

Overview

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.

Degree Awarded

• A university MBA degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
• An ACBSP and IACBE accredited MBA degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua.

Additional Qualifications

While completing your MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.

In order to obtain the state-recognized MBA, you must complete an extra module, Building Business Insights, and a business competency simulation.

To earn the MSc in International Business Management, you must complete an extra business consultancy project and a business competency simulation. These courses are in addition to the MBA coursework.

The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.

Both qualifications can be earned in one year of full-time study or two years of part-time study.

Benefits of Studying an MBA

• Foster entrepreneurial skills and start your own company
• Network with leading professionals to gain privileged insights into companies
• Expand your leadership skills to take on new managerial roles

Why Digital?

Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.

Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.

This Program is Also Available in

• Geneva
• Munich

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Lynn Yu, CEO of Jason Wu, one of the hottest fashion brands in NYC and a favorite designer of Michelle Obama, joined EU students in an exclusive EU Learning From Leaders conference to explain the ins and outs of the fashion business and how she made it to the top. From digitalization and the brand pyramid, students were treated to a true masterclass about this highly sought- after industry. Watch this short video clip to learn how Lynn views digitalization in fashion.

To see the other business leaders who have given conferences at EU, click here.

Faculty

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

LEARN MORE ABOUT OUR FACULTY

Success Stories

• One of the main advantages here at EU is the lecturers. They have real-life business experience and the majority of them work at multinationals at an executive level.

Jose David Camero, MBA in Entrepreneurship, Colombia

Other Programs That Might Interest You

• MBA in Global Banking & Finance
• MBA in Entrepreneurship
• MBA in Digital Business
• MBA in International Business
• MBA in Communication & Public Relations

Discover Our Campuses

• Barcelona
• Geneva
• Munich
• Digital

Professional Accreditations

• ACBSP
• IACBE
• IQA
• eduQua

Validating & Accrediting Partners

• Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)
• London Metropolitan University (London Met)