Program Overview

MSc in Digital Marketing

Overview

The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. You will gain in-depth knowledge and skills in PPC, SEO, Content Marketing, Social Media, e-Business Management, Web Development, Data Analysis, and develop strategic thinking know-how.

Duration

12 months

Fees

• EU: €11,600 per annum
• Non-EU: €19,500 per annum

Start Date

September 2025

Application

Accepting Applications

Entry Requirements

• A 2.1 Honours degree in a Business discipline, or equivalent international qualification
• A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification
• Professional qualifications plus 5 years or more relevant professional experience in Marketing
• Recognition of Prior Learning (RPL) applicants are required to submit a cover letter along with their application under the Transcripts section of the portal, affirming their intent to apply for RPL
• International candidates who are non-native speakers of English must satisfy the University of their competency in the English language

Career Prospects

You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a range of marketing and management roles including:

• Digital Account Executive
• Digital Project Manager
• Content Marketer
• Research Analyst
• Digital Marketing Executive
• Social Media Manager

Course Structure

• Digital Marketing Mechanics and Authorship
• Digital Marketing & eBusiness Management
• Digital Advertising & Communications
• Strategic Thinking & Data Analytics
• Marketing Strategies & Metrics
• Applied Web Design & Development
• Dissertation or Practicum

Assessments

• Complete a search engine optimisation (SEO) report for a chosen client
• Design and run a digital advertising campaign
• Demonstrate mastery of analytics techniques using large social media data sets
• Complete Google Analytics, AdWords, Video Advertising Certifications
• Develop websites using industry recognised content management systems

Accreditation

The DCU MSc Digital Marketing is accredited by the Institute of Management Consultants and Advisors (IMCA) and has been designed to meet their criteria. Students of the MSc Digital Marketing are entitled to free Graduate membership of the Institute for the duration of their course of study and 12 months following completion.

Rankings

This programme is ranked among the top 80 MSc in Marketing programmes globally (QS Business Master’s Rankings 2025)

DCU Business School is ranked in the top 95 Business Schools in Europe in the 2023 Financial Times Ranking, one of only three Irish Business Schools to achieve this ranking.

Scholarships

The John Thompson Scholarship for the MSc in Digital Marketing offers full fees for one student on the MSc in Digital Marketing. This scholarship aims to foster links between digital marketing and online journalism by encouraging graduates of business, journalism and more diverse educational backgrounds to study digital marketing integrated with an appreciation of media and online journalism.