Digital Marketing and Analytics drafted
Program start date | Application deadline |
2023-09-18 | - |
2024-09-23 | - |
Program Overview
Modules include Digital Transformation in Marketing, Wed Design and Analytics, Social Media Marketing and Analytics and Consumer Analysis, Insight and Creativity. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit bearing, fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.
Program Outline
COURSE OVERVIEW
Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.
You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.
Modules include Digital Transformation in Marketing, Wed Design and Analytics, Social Media Marketing and Analytics and Consumer Analysis, Insight and Creativity. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit bearing, fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.
The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.
Careers
Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.
University of Winchester
Overview:
University of Winchester is a public university located in Winchester, Hampshire, England. It is known for its focus on providing a transformational education that fosters curiosity, builds confidence, and equips students with the skills needed for successful and meaningful careers.
Services Offered:
The university offers a wide range of services to students, including:
Accommodation:
On-campus and off-campus accommodation options are available.Student Support:
Provides guidance and assistance with academic, personal, and financial matters.Careers Support and Advice:
Offers resources and guidance to help students explore career options and prepare for the job market.Library:
A well-equipped library with extensive resources for research and study.Sports and Gym:
Facilities for various sports and fitness activities.Food on Campus:
A variety of dining options are available on campus.Scholarships, Bursaries, and Awards:
Financial aid opportunities for eligible students.Student Union:
A vibrant student union that organizes events, clubs, and societies.Student Life and Campus Experience:
Students at University of Winchester can expect a vibrant and supportive campus environment. The university is located in the historic city of Winchester, offering a rich cultural experience. Students can enjoy:
Active Student Union:
A thriving student union with numerous clubs, societies, and events.Beautiful Campus:
The university campus is located in a picturesque setting.Close-knit Community:
A strong sense of community among students and staff.City Life:
Access to the amenities and attractions of Winchester city.Key Reasons to Study There:
High Graduate Employment Rates:
University of Winchester consistently ranks among the top universities in the UK for graduate employment.Outstanding Teacher Training:
The university's teacher training programs are rated "Outstanding" by Ofsted.Happy and Supportive Environment:
Winchester is consistently ranked as one of the happiest places to live in the UK, and the university fosters a strong sense of community.Diverse Academic Programs:
Offers a wide range of undergraduate and postgraduate programs across various disciplines.Academic Programs:
University of Winchester offers a diverse range of academic programs, including:
Undergraduate Degrees:
A wide selection of traditional 3-year degrees, 4-year sandwich year programs, and 6-year part-time options.Postgraduate Degrees:
A variety of postgraduate programs, including MBAs, MAs, MSc, and MRes degrees.Research Degrees:
Opportunities for students to pursue research-based degrees.Apprenticeships:
Degree apprenticeship programs that combine work experience with academic study.Other:
Strong Research Focus:
The university is committed to impactful research across various disciplines.International Student Support:
Provides comprehensive support for international students.Community Engagement:
The university actively engages with the local community through various initiatives.The provided context does not include information on the following sections:
Student Life and Campus Experience:
While the context mentions the student union and campus location, it does not provide detailed information about student life and campus experiences.Key Reasons to Study There:
The context highlights the university's ranking for graduate employment and teacher training, but it does not explicitly list key reasons to study there.Honours level, normally awarded in the past six years, or equivalent professional
experience from a recognised Education Provider and current registration
Additional Entry Requirements
Evidence of educational and practice currency related to your current role