Program Overview

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Course overview

The course is aimed at learners holding level 5 qualifications in a diverse range of areas, including fashion design, media or business management, who wish to pursue a career in fashion public relations. On this course, you’ll learn more about:

Brand storytelling, and how to design and manage PR campaigns.

How media relations are developed and how networks are established.

Pitching for media coverage.

How to interpret and use data analytics to measure results and inform future communications strategy.

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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career ready graduates, with the skills to succeed

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Why you should study this course

The course is taught by experts in the field of fashion, with both academic and professional backgrounds.

Our lecturers have extensive links to the fashion industry and work hard to organise networking events, client-based projects, and an exciting programme of guest speakers.

Our City of London location provides ample opportunities for students to visit trade fairs, fashion events, publishing houses, advertising and PR agencies, in order to gain valuable industry insights.

A continuous dialogue between our academics and industry experts ensures that the media platforms, communication tools and software most commonly used in industry today are covered in the course content.

Public relations is the cornerstone of brand storytelling and marketing success. It is my absolute pleasure to welcome students to this course, where I'll be sharing insights from my career in fashion PR, as well as exploring the future of fashion industry communications.

Leslie Whittaker, Course Director