Program Overview

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Course overview

Gain the knowledge and managerial skills to succeed in a global marketing environment that is currently undergoing a series of fundamental and far-reaching social and technological changes.

Develop the specialist knowledge and innovative patterns of thinking needed to enhance your career prospects.

Develop critical knowledge and competencies in strategic marketing management, PR and communication and digital marketing.

Benefit from our teaching staff’s extensive industry experience (staff may be subject to change), and you will have the opportunity to make the most of numerous opportunities for learning which lie beyond the University’s doors.

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Global ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career ready graduates, with the skills to succeed

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Why you should study this course

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Real-world experience

The hands-on nature of this course alongside the opportunity to undertake a work placement or internship*, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.

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London location

London is one of the world’s leading centres for marketing, media communications and public relations. Many of the world’s leading professional marketing communications agencies and strategic consultancies have a major base in London. You will also find a diverse range of exciting businesses, from innovative start-ups to huge multi-nationals. From our campus in the City of London, you will have opportunities to immerse yourself in this world, and to network with marketers (subject to availability). You will also be encouraged to ‘go out’ and create your own learning opportunities from this infrastructure.

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Industry insight

You will be taught by experienced and inspirational tutors, many who come with industry experience in both academic and professional contexts. Many possess strong backgrounds in areas such as business, marketing, digital marketing, analytics, research and PR and have extensive networks of marketing contacts, many based nearby, which they can use to offer students opportunities to mix with professional marketers from a range of industries. Please note that staff are subject to change.

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International learning experience

This course is considered from a world perspective, with the aim of preparing you for your career prospects upon successful completion and which is designed to understand international marketing management issues.. It aims to reflect international business practices, cultures and legal frameworks, so you should develop confidence dealing with diverse people and organisations around the world.

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Prepare for your future

You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our

Enterprise Hub.

Our strong global business connections provide students with access to real-life work experience, so you can put your skills into practice and make connections in the world of work.

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Lecturers use the latest happenings, news or events about renowned global companies to further explain the theories behind what they are teaching. Some of the lecturers have worked for world-class companies, and use their real experience and interactions to create a better learning environment.

Zhu Panchen, Marketing Management BA (Hons) top up student, quoted in 2021