Program Overview

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Course overview

The sports industry is dynamic and engages people and organisations all over the world. By blending the areas of sport and management, this course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities.

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Global Ready

An international outlook, with global opportunities

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Teaching excellence

Taught by lecturers who are experts in their field

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Employability

Career ready graduates, with the skills to succeed

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Why you should study this course

The course aims to offer you:

Engagement

with local, national and international sports organisations, to help you gain practical experience and have the chance to learn from practitioners and the opportunity to develop your industry networks

2

.

A

variety of specialised sport-related modules

to help you develop expertise in some of the unique challenges and issues facing the sports industry, alongside the core principles of business management.

Access to our extensive network

of sports organisations in both the UK and throughout the world to gain work placement opportunities, hear from practitioner speakers, participate in site visits and carry out consultancy-based project work (subject to availability)

2

.

Real-world experience

- the chance to explore and apply management theory, to real-world sports industry problems and international case studies.

Industry insight

- students gain insight into the industry by visiting a variety of sports venues and listening to industry experts from across the world

2

.  Past trips have included visits to sports venues such as the Amsterdam Arena, Tottenham Hotspur Stadium and Croke Park.

Professional network development

- our cultivated links with the industry means that there are usually opportunities to volunteer at a variety of sports events (subject to availability), where past students have gained experience and developed their professional networks by volunteering in events, such as at top-flight football and rugby games

2

.

This course helped me to achieve and move towards my career goal of working in the marketing department of a rugby or cricket club. It has pushed me to the best I could be and has taught me marketing and management skills needed for the sports industry.

Elizabeth Mustard, Sport Management BA (Hons) graduate, quoted in 2020