| Program start date | Application deadline |
| 2023-09-01 | - |
Program Overview
Course overview
This master’s level course aims to prepare you for managerial roles across the emerging global borderless economy, upon successful completion, through giving you the opportunity to gain a comprehensive understanding of international business challenges, together with the skills and expertise required to negotiate them successfully.
Combining theory and practice, this course aims to provide you with a thorough grounding in international business management in a changeable global economy. The course also aims to equip you with the skills and knowledge needed to become a flexible, effective manager who can spot market opportunities and drive businesses forward, to success in the international arena.
Global ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
This course has been designed to:
Accreditation and Professional Recognition
This course is accredited
1
by the following bodies:
Chartered Management Institute (CMI)
As part of this course, you will undertake a professional development module which is currently accredited by the
Chartered Management Institute
(CMI) for the 2022-23 intake. Upon successful completion of this module you will gain the CMILevel 7 Certificate in Strategic Management and Leadership Practice
at no additional cost. Further details can be found under the modules and on theProfessional Development module web page.
Coventry University’s accreditation with CMI is currently ongoing for the relevant modules, but is frequently reviewed and monitored by the CMI through their quality systems.
Memberships
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers, and supports its members in maintaining world-class standards of teaching and research.
Program Outline
Year one
During the course, you’ll have the chance to develop your understanding of the main features and dynamics of the contemporary business environment, alongside the key ethical, operational, financial and marketing issues facing senior business figures.
The course will examine the structure of modern organisations and how the behaviour of people influences organisational performance, as well as further exploration of the development and operation of markets for resources, goods and services.
Modules
International Dimensions of Marketing – 15 credits
This module seeks to equip you with the knowledge and skills to develop a critical appreciation of marketing practices in a global environment. You’ll explore topics such as environmental analysis, marketing mixes, consumer behaviour, market research, segmentation and positioning in international contexts.
Compulsory
The Global Business Environment, Evolution and Dynamics – 15 credits
This module introduces you to the processes of economic globalisation and explores how these dynamics shape the contemporary global business environment.
Compulsory
Organisations and Strategy – 15 credits
The module introduces you to the main concepts of strategic management, the set of decisions and actions made to create and implement plans and strategies in order to realise the organisation’s objectives.
Compulsory
Financial Analysis and Decision-Making – 15 credits
This module is designed to develop your ability to interpret and use financial information within the strategic framework of a business.
Compulsory
International Business and Global Strategy – 15 credits
This module extensively utilises online teaching software(s) and databases
4
. The software used helps in allowing you to conduct a situation analysis of a company, to identify global market opportunities, identify high potential countries for a company’s selected products or services, and to select the best target markets.Compulsory
Global Operations – 15 credits
The module will explore supply chain networks and the importance of supply chain management in a global context. The module will introduce the core concepts and theories that are required for the successful management of extended global supply chain and logistics functions.
Compulsory
Business Analytics and Intelligence – 15 credits
This module focuses on Business Analytics and Intelligence (BAI) – an IT approach to data analysis and visualisation to support a wide variety of management tasks, from performance evaluation to trend- spotting and policy-making.
Compulsory
International Leadership – 15 credits
This module gives you an introduction to the key issues, theories and debates in international leadership. You’ll consider and debate the differences between leadership and management and have the chance to study a range of different perspectives, to give a critical understanding of the theory and practice of leadership and management.
Compulsory
Leading Strategic Change through Creativity and Innovation – 10 credits
The aim of this module is for you to critically evaluate and develop solutions to complex, inter-related, multi-faceted issues that can be found in a variety of organisations and professional contexts. The module will normally involve you working with other students, across disciplines and/or from a range of workplace settings, to facilitate an appreciation of how different sectors solve internal issues and how different sectors can learn, adopt or adapt solutions from other fields.
Compulsory
Dissertation/Consultancy Project – 50 credits
In this module, you will carry out a substantive piece of individual research into a business or financial management issue. You will be expected to draw upon the knowledge acquired, and the intellectual, technical and analytical skills developed during the course.
Compulsory
Overview:
- Founded in 1843 as the Coventry School of Design
- Received university status in 1992
- Over 30,000 students from over 150 countries
- Campuses in Coventry, London, and Scarborough
- Known for its focus on practical, industry-focused education
Student Life:
- Over 150 student clubs and societies
- Sports teams in various disciplines
- Student support services include counseling, mental health support, and disability support
- Campus facilities include a gym, swimming pool, and student union
Academics:
- Offers undergraduate and postgraduate degrees in a wide range of subjects
- Faculty with industry experience and research expertise
- Teaching methodologies include lectures, seminars, workshops, and project-based learning
- Academic support services include writing centers, math labs, and peer mentoring
- Unique academic programs include:
- Centre for Applied Science and Technology
- Centre for Business in Society
- Centre for Intelligent Systems
Top Reasons to Study Here:
- Ranked among the top 150 universities in the UK (Times Higher Education World University Rankings 2023)
- Excellent industry connections and partnerships
- Specialized facilities such as the National Transport Design Centre and the Centre for Advanced Manufacturing
- Notable alumni include:
- Sir Frank Whittle, inventor of the jet engine
- Sir David Attenborough, naturalist and broadcaster
- Sir Patrick Stewart, actor
Services:
- Counseling and mental health support
- Health center
- Accommodation services
- Library with over 1 million books and resources
- Technology support
- Career development services
Applicants should hold a good honours degree 2.2 or above in a relevant academic discipline, such as finance, accounting or economics. Applications from candidates with relevant experience will be considered on an individual basis.
Each application will be considered on its merits and the final decision will be made by the course director.
We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.
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