Media Management MA - Coventry Univer

Tuition Fee

USD 22,320

Per year

Start Date

Not Available

Medium of studying

On campus

Duration

24 months

Program Facts

About Program

About University

Admission Requirements

Program Facts

Program Details

Degree

Masters

Major

Art Administration | Printmaking

Discipline

Arts

Minor

Arts and Media Management | Printing Management

Education type

On campus

Timing

Full time

Course Language

English

Tuition Fee

Average International Tuition Fee

USD 22,320

Intakes

Program start date	Application deadline
2023-09-01	-

About Program

Program Overview

Course overview

Want to learn about the rapidly changing media world and develop a role where you can contribute and influence the industry? Then this exciting course may be for you.

The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data and developments in 5G networks.

You will have the option to apply for a ‘professional experience’ opportunity

, designed to further develop your skills and knowledge with the aim of maximising your employability prospects. See modules for more information.

This course develops leadership, management, creative and a set of business skills required for media management within media businesses, creative and cultural industries.

Upon graduation, you could take up roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development and management including brand.

Global ready

An international outlook, with global opportunities

Teaching excellence

Taught by lecturers who are experts in their field

Employability

Career ready graduates, with the skills to succeed

Why you should study this course

Solid track record of graduate outcomes – 84% of graduates from our media cluster were in work or further study after 15 months (Graduate Outcomes Survey for 2020 leavers).

Forward looking with opportunities to be entrepreneurial, this course will enable you to contribute to shaping global contemporary discourse on Media Management.

The curriculum embraces business management, marketing, media strategy, entrepreneurship, innovation, leadership and media practice. It seeks to develop knowledge of management processes, including project management, milestone reporting, decision-making and budget management, as well as core business practice in areas like intellectual property and finance.

You may have opportunities to work with professionals from the creative media industries

(subject to availability) to develop expertise in various user contexts and professional settings – from different types of media businesses, consumers, including new innovative emerging areas within the media landscape.

An exceptional student experience will be delivered by ensuring you have opportunities to engage and be active contributors in an evolving field. A core course module has a focus on future media and is a unique opportunity to understand the potential and impact for media businesses that new media technologies (VR/AR, 5G, social media etc) and the associated new business models they present.

Accreditation and professional recognition

This course is accredited

and recognised by the following bodies:

Chartered Management Institute

As part of this course you will undertake a professional development module which is currently accredited by the

Chartered Management Institute

(CMI) for the 2022-23 intake. Upon successful completion of the module, you will gain the CMI

Level 7 Certificate in Strategic Management and Leadership Practice

at no additional cost. Further details can be found under the modules and on the

Professional Development module webpage

Coventry University’s accreditation with CMI is currently ongoing for the relevant modules and is regularly reviewed and monitored by the CMI through their quality systems.

Program Outline

Year one

The course enables you to develop the capability to support effective strategic outcomes and operations in businesses where creative activity is a part of their overall strategy. Media Management is an increasingly valuable and widely applicable profession as it helps businesses to optimise their innovation, new product development/management and stakeholder insights.

Modules

Media Businesses, Creative and Cultural Industries – 20 credits

The module aims to enable you to critically and practically advance knowledge and skills, the use of business tools and major themes in Media Management relevant to the context of the module specialism. You will develop leadership, project management and a set of business and vocational skills. The module challenges and tasks you to apply creative and business skills in your specialist area.

Compulsory

Research Methods – 20 credits

This module provides you with the theoretical, conceptual, investigative and practical tools needed to develop your own independent research and comprehend which methods will best support your response to a particular research project.

Compulsory

Entrepreneurial Practice – 10 credits

This CMI module

aims to provide you with a framework of knowledge and understanding of how to effectively lead and develop people in a strategic and entrepreneurial way whatever the Master’s degree of specialisation you elect to follow.

Compulsory

Collaborative Social Challenge Project – 10 credits

This project module aims to allow you to develop your independent and collaborative working skills through a focused application and response to a specific context. Working with peers from the School of Media and Performing Arts MA courses and/or external partners, you will develop an interdisciplinary response to a live brief generated by addressing and engaging with a social challenge.

Compulsory

Media Consumers and Audiences – 20 credits

The module aims to enable you to critically and practically advance knowledge, skills and understanding of media consumers and audiences. You will develop the use of specialised tools to explore major themes in Media Management with a focus on the evolving, shifting demands and changing behaviours of media consumers and audiences.

Compulsory

Final Major Project (Research and Planning) – 30 credits

The aim of this module is for you to develop a body of research-informed work in a specialism of your choosing, which demonstrates a critical awareness of current developments and trends in your area of practice/specialism. This work will form the basis of your final project.

Compulsory

Collaborative Community Project – 10 credits

) generated by engaging with a community issue with the support or guidance of a local group or organisation.

Compulsory

Future Media – 20 credits

This module will introduce you to the skills, tools and major themes in Media Management relevant to leading edge media technologies and practices, a key driver of change and transformational shifts in the industry.

Compulsory

Final Major Project (Production and Sharing) – 30 credits

In this module, you will manage to completion a substantial piece of independent research practice that is informed by the wider contexts of your discipline, and is well-conceived, well-rounded, coherent and of a standard appropriate to master's level.

Compulsory

Collaborative Enterprise Project – 10 credits

This project module aims to allow you to develop independent and collaborative working skills through a focused application and response to a specific context. Working with peers from the School of Media and Performing Arts MA courses and/or external partners, you will develop an interdisciplinary response to a live brief generated by exploring opportunities for enterprise within their practice. You will explore potential routes to monetise your work and consider your role as a member of the future media and performing arts workforce.

Compulsory