Master in Digital Marketing drafted

Program Overview

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Master in Digital Marketing

Do you want to take on the world of digital marketing and help companies capture online audiences who will convert to paying customers? Do you want to learn how to create engaging content for different target audiences and improve search engine rank results?

If so, we have good news for you: our programme is the

Best Master in Digital Marketing

to get you started!

Our Master in Digital Marketing offers you the knowledge and practical experience

required to become a full-stack digital marketer. As part of the programme, you will learn how to use a variety of tools and strategies that are essential for

digital marketing campaigns

, such as

SEO

,

SEM

,

inbound marketing

,

social media marketing

,

content marketing

,

UX/UI

,

email marketing

,

web analytics

,

campaign optimization

and

online advertising

to name a few.

Our programme also offers you the best opportunity to grow your digital marketing skills, expand your knowledge of

mobile marketing

and

e-commerce management

, and develop a strong capability to read and implement key metrics involved in

data analytics

in order to understand

customer trends

and actions needed to improve

conversion

.

Program Outline

Our Master in Digital Marketing uses a project-based learning and assessment approach to help you learn the skills necessary for success today. You will work in groups to develop projects that require

creativity

and the ability to work together with other individuals – just like in the workplace. You will learn to work as a team,

negotiate

and

communicate

with other students in your project group.

Your performance in the programme will be based on your effectiveness in engaging fellow students, and faculty and applying management skills acquired in the course to solve real-life business challenges.