Master in Marketing and Communication

Program Overview

Master in Marketing and Communication

Overview

The Master in Marketing and Communication programme is designed to equip students with the skills and knowledge necessary to succeed in the dynamic marketing and communication industry. The programme is rooted in the most innovative international research approaches for the digital age, providing students with a competitive advantage when entering the job market.

Features

• 11 Specialised Modules
• Professional Development
• Agile Methodology
• Capstone Project & Elective Modules
• Impact Labs
• Sustainability and Social Impact
• Career Coaching
• Thesis Final Project

Degree Pathways

The programme offers various degree options tailored to students' career goals, from a Spanish Titulo Propio with UCAM to an officially accredited programme with Collège de Paris, each with varying ECTS credits.

UCAM Master of Professional Development

• 11 Specialised Modules (40 ECTS)
• Thesis Final Project & Impact Labs (20 ECTS)
• Total ECTS Credits: 60 ECTS
• Government Recognition: Spanish Titulo Propio
• Official Certification: Master’s Degree in Continuing Education in Marketing and Communication
• Duration: 1 Academic Year
• Tuition Fee: 10,500€

UCAM International MBA

• 11 Specialised Modules (40 ECTS)
• Capstone Project & Impact Labs (18 ECTS)
• Sustainability and Social Impact (5 ECTS)
• Agile Methodology (5 ECTS)
• Career Coaching (6 ECTS)
• Elective Modules (16 ECTS)
• Total ECTS Credits: 90 ECTS
• Government Recognition: Spanish Titulo Propio
• Official Certification: Master’s Degree in International MBA in Marketing and Communication
• Duration: 1 / 1.5 Academic Year(s)
• Tuition Fee: 14,500€

College de Paris Master Specialisé (MS)

• 11 Specialised Modules (50 ECTS)
• Professional Development (15 ECTS)
• Thesis Final Project & Impact Labs (25 ECTS)
• Total ECTS Credits: 90 ECTS
• Government Recognition: French Official Degree
• Official Certification: Operational Activities Manager (Level 7) certification
• Duration: 1 Academic Year
• Tuition Fee: 15,100€

College de Paris MBA International

• 11 Specialised Modules (50 ECTS)
• Impact Labs (10ECTS)
• Professional Development (15 ECTS)
• Sustainability and Social Impact (5 ECTS)
• Agile Methodology (5 ECTS)
• Career Coaching (5 ECTS)
• Thesis Final Project (15 ECTS)
• Capstone Project and Elective Modules (15 ECTS)
• Total ECTS Credits: 120 ECTS
• Government Recognition: French Official Degree
• Official Certification: Operational Activities Manager (Level 7) certification
• Duration: 1.5 / 2 Academic Year(s)
• Tuition Fee: 20,100€

International Accreditations

The programme offers accreditation from UCAM (Spain) or College de Paris (France), plus an exclusive ESEI Private degree, enhancing global career opportunities based on the selected pathway.

Career Opportunities

The programme prepares students for various career paths in marketing and communication, including sales, management, marketing, operations, and more.

Frequently Asked Questions

• What is the duration of the programme?
• What is the Master class schedule?
• What is ESEI’s attendance policy?
• How are my module grades calculated?
• Are there any additional trips, visits or events included in the programme?
• Are internships included in the programme?
• Is the programme accredited?
• What kind of degree will I receive?
• How long does it take to receive my diploma(s) after completing the programme?
• What is the official certification I will receive upon completion of the programme?

Program Outline

Outline:

• Objectives:
• Develop strong professional skills and master the art of branding and promotion in high demand by businesses around the globe.
• Prepare students for future roles in marketing, public relations, event management, corporate communication and market research within a modern business context.
• Program Content and Structure:
• Rooted in the most innovative international research approaches for the digital age, providing students with a competitive advantage in the job market.
• Features immersive workshops and learning walks in Barcelona to develop power skills, including communication, collaboration, problem-solving, and adaptability.
• Course Schedule:
• Duration: 1 Academic Year (60 ECTS credits)
• Classes run weekdays in the evenings from 6pm to 9pm, allowing students to work and study at the same time.
• Individual Modules:
• Customer Relationship Management
• Brand Management
• Product and Project Management
• Strategic Marketing
• Digital Marketing Strategy and Technologies
• Strategic Communications Management & PR
• Design Thinking and Innovation
• Online Growth
• Events Management & Brand Communication
• Big Data Analytics and Business Intelligence

Assessment:

• Assessment approach: Project-based learning and assessment.
• Students work in groups to develop projects that require creativity and collaboration, just like in the workplace.
• Performance is based on effectiveness in engaging peers, faculty, and applying marketing and communication skills acquired in the course to solve real-life business challenges.

Teaching:

• Teaching Methods:
• Practical approach involving experienced marketing and communication specialists.
• Faculty:
• Top marketing professionals, communication specialists, and business experts with real insight and knowledge.
• Unique Approaches:
• Impact Lab featuring immersive workshops and learning walks in Barcelona to develop power skills.

Careers:

• Potential Career Paths:
• Marketing Manager
• Commercial and Sales Manager
• Communication and Events Agencies
• Media Relations Specialist
• Public and Institutional Relations
• Political Communication and Election Campaign Publicity
• Online Marketing and Social Networks

10,500€ per year