Program Overview

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Data analytics is a growing area within today’s job market with employers increasingly looking for graduates with analytical skills and the ability to understand ‘Big Data’. This course gives you a foundation of knowledge in Business Data Analytics and helps develop your practical abilities to extract, analyse and report on data to support organisational decision-making.

Companies from a wide range of industries are collecting masses of data and are starting to compete on their ability to make use of that data, this is where business data analytic graduates are needed. Analysing data can help businesses solve problems and is highly sought after in industries such as fiNAce, health, business, and marketing. The ability to analyse and interpret data can give businesses a competitive edge by making informed decisions.

‘Big Data’ is changing business and the economy, by studying Business Data Analytics at Bangor University you’ll gain the knowledge and skills to analyse ‘Big Data’ in a variety of business contexts. You’ll learn valuable techniques used by data analysts and develop skills with a variety of tools, algorithms, and models.

This course prepares you to become a strategic manager of data, using core managerial theories paired with practical analytical skills to be able to uncover trends, patterns and support organisational decision-making. There is opportunity to develop and advance your skills through real-life practical projects applying academic knowledge and research skills to address business and organisational issues.

Why choose Bangor for this course?

We’ve designed this new course to meet the needs of today’s job market, you’ll gain practical and relevant skills that make graduates highly employable.

Bangor University can provide a distinct offering due to our existing strengths in banking, fiNAce and marketing subjects.

As a smaller Business School, we’re able to offer students more access and time with academic staff than other institutions.

Bangor Business School has an excellent research reputation that feeds into our curriculum making our courses current and relevant to the real world.

Our new trading lab gives students the opportunity to learn more about the fiNAcial sector by simulating the stock markets right here in Bangor University.