Introduction to the Marketing Program

The Marketing program at Bangor University is designed to equip students with a range of professional marketing, analytical, and digital skills, developing them as creative thinkers and problem solvers. This program is accredited by the Chartered Institute of Marketing (CIM), the world's largest community of marketers.

Program Overview

The program covers both traditional marketing and contemporary business tactics, including digital marketing, consumer behavior, communication, marketing analysis, campaign management, and creative marketing. Students will delve into consumer behavior, examining social and ethical aspects, such as the privacy implications of harvesting data or how marketing influences behavior change.

Program Structure

The program is typically completed in three years for full-time students, with part-time options available. It includes a combination of compulsory and optional modules, allowing students to tailor their learning experience. Modules cover a wide range of topics, from foundations in marketing and digital marketing essentials to marketing research, CRM, and international strategic marketing.

Compulsory Modules

• Marketing in Practice
• Digital Marketing Essentials
• Foundations of Marketing
• Professional Marketing Skills
• Consumer Behaviour
• Services and Experiential Marketing
• Marketing Research and CRM
• Marketing and Social Media Communications
• Marketing Performance Monitoring and Analytics
• Marketing and Society
• International Strategic Marketing
• Customer Insight Project

Optional Modules

• Management and Enterprise
• Introduction to Contemporary Management Issues in Ethics, Sustainability, Human Resource Management (HRM) and Tourism
• Technology in Marketing
• Operations Strategy Across the Enterprise
• Business Information Systems
• Management Planning and Coordination
• Principles of Leadership and Employee Engagement
• Law for Business
• Strategic Management Accounting
• Brand and Retail Management
• Applied Marketing Project
• Marketing Essay
• Marketing Applied Project
• Marketing Dissertation
• Creative Content Marketing
• Issues and Trends in Marketing

Teaching and Assessment

The program will be taught through a combination of lectures, practical classes and workshops, group work, online study groups or discussion boards, self-study, external visits, and field work. Assessment will involve a mixture of examinations, essays, presentations, class tests, assignments, blogs, reports, case studies, plans, and portfolios.

Careers and Employability

Graduates of the Marketing program can pursue a variety of careers, including brand management, communications, consumer data analysis, digital marketing, market research, marketing analysis, PR, and sales. The program's accreditation by the CIM also provides a pathway to professional qualifications and Chartered Marketer status.

Fees and Funding

Tuition fees for the program vary depending on the student's residency status. UK and EU students pay Ł9,790 per year for full-time study, while international students pay Ł19,000 per year. There are also fees associated with placement years and international experience years. The university offers various scholarships and bursaries to support students financially.

Welsh Provision

Bangor University offers opportunities for students to study through the medium of Welsh. There are scholarships and bursaries available for students who choose to study part of their course in Welsh. Bilingual skills are in demand in many careers, and studying through the medium of Welsh can enhance employability.

Conclusion

The Marketing program at Bangor University provides students with a comprehensive education in marketing, preparing them for a wide range of careers in the field. With its accreditation by the Chartered Institute of Marketing, the program offers a pathway to professional qualifications and Chartered Marketer status. The university's commitment to supporting students financially and its provision for studying through the medium of Welsh make it an attractive option for students from diverse backgrounds.

From the first day of your marketing degree course, you will begin to learn the skills to develop from student to marketing expert. You will have access to excellent facilities, resources and extensive information technology to support your learning journey. External marketing professionals will be invited to deliver sessions to develop your wider real-world knowledge and contacts. You can also take advantage of the work placement option where you will be fully supported to secure a 10-12 month work placement to develop your employability profile.

Teaching is delivered through a combination of lectures, workshops and seminars. You can expect to have a minimum of 12 hours contact time during each teaching week. You will also be expected to undertake independent study and group work, and participate in online activities and discussions using our virtual learning environment.

In your first year, you will learn fundamental marketing concepts and thinking, alongside practical application, and start to build your professional portfolio with real live marketing projects.

In your second year, you will build upon and integrate the knowledge and skills gained to examine a range of key marketing functions, with a focus on the role of digital media. You will acquire additional skills across operational and strategic aspects of marketing, as well as the role of marketing in relation to other key business functions.

In your third year, you will develop your expertise in a more challenging way. You will take an increasingly strategic view of marketing to apply to your learning, and to develop skills to cope with real-life challenges professional marketers face in the global digital age. Working in groups, you will participate in an online marketing simulation package which will provide you with the experience in making marketing decisions based on your analysis of market and company data.

What will you study on this course?

In Year 1, students will take 80 credits from the following topics,

Digital Marketing Essentials, Foundations of Marketing, Marketing in Practice and Professional Marketing Skills.

There are also optional modules available in topics such as

Introduction to Contemporary Management Issues in Ethics, Sustainability, HRM, and Tourism

and

Technology in Marketing

. Students can also choose optional modules from other Business School level 4 modules or from elsewhere in the University, subject to timetabling constraints.

In Year 2, students will take 80 credits from the following topics,

Consumer Behaviour, Marketing Research and CRM

and

Marketing and Social Media Communications

. There are also optional modules available in topics such as

Brand and Retail Management

and

Creative Content Marketing

. Students can also choose optional modules from other Business School level 5 modules or from elsewhere in the University, subject to timetabling constraints and pre-requisites.

In Year 3, students will take 80 credits from the following topics

Customer Insight Project, International Strategic Marketing, Marketing and Society

and

Marketing Performance Monitoring and Analytics.

There are also optional modules available in topics such as

Brand and Retail Management, Creative Content Marketing, Issues and Trends in Marketing, Marketing Applied Project.

Students can also choose to undertake a

Marketing Dissertation.

Please note course content is for guidance purposes only and may be subject to change.

Bangor University

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Overview:

Bangor University is a public research university located in Bangor, Gwynedd, North Wales. It is one of the oldest and most prestigious degree awarding institutions in the UK, founded in 1884. The university is known for its commitment to academic excellence and its beautiful location surrounded by nature.

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Services Offered:

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Student Life and Campus Experience:

Bangor University offers a vibrant student life with a welcoming community. Students can enjoy a range of social activities, including free events and trips organized by the International Student Support Office. The university has a variety of clubs and societies, with over 200 to choose from, catering to diverse interests. Bangor's location between mountains and the sea provides unique opportunities for outdoor activities and sports.

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Key Reasons to Study There:

Academic Excellence:

Bangor University is recognized for its high-quality teaching and world-leading research.

Beautiful Location:

The university is situated in a picturesque location surrounded by stunning natural beauty.

Vibrant Student Life:

Bangor offers a diverse and welcoming community with a wide range of clubs, societies, and social events.

Strong Career Prospects:

The university provides resources and support to help students achieve their career ambitions.

Guaranteed Accommodation:

International students are guaranteed accommodation in the university's vibrant student villages.

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Academic Programs:

Bangor University offers a wide range of courses across the sciences, arts, business, humanities, and law. These include undergraduate, postgraduate taught, and postgraduate research programs.

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