Program Overview

Introduction to the Marketing Program

The Marketing program at Bangor University is designed to equip students with a range of professional marketing, analytical, and digital skills, developing them as creative thinkers and problem solvers. This program is accredited by the Chartered Institute of Marketing (CIM), the world's largest community of marketers.

Program Overview

The program covers both traditional marketing and contemporary business tactics, including digital marketing, consumer behavior, communication, marketing analysis, campaign management, and creative marketing. Students will delve into consumer behavior, examining social and ethical aspects, such as the privacy implications of harvesting data or how marketing influences behavior change.

Program Structure

The program is typically completed in three years for full-time students, with part-time options available. It includes a combination of compulsory and optional modules, allowing students to tailor their learning experience. Modules cover a wide range of topics, from foundations in marketing and digital marketing essentials to marketing research, CRM, and international strategic marketing.

Compulsory Modules

• Marketing in Practice
• Digital Marketing Essentials
• Foundations of Marketing
• Professional Marketing Skills
• Consumer Behaviour
• Services and Experiential Marketing
• Marketing Research and CRM
• Marketing and Social Media Communications
• Marketing Performance Monitoring and Analytics
• Marketing and Society
• International Strategic Marketing
• Customer Insight Project

Optional Modules

• Management and Enterprise
• Introduction to Contemporary Management Issues in Ethics, Sustainability, Human Resource Management (HRM) and Tourism
• Technology in Marketing
• Operations Strategy Across the Enterprise
• Business Information Systems
• Management Planning and Coordination
• Principles of Leadership and Employee Engagement
• Law for Business
• Strategic Management Accounting
• Brand and Retail Management
• Applied Marketing Project
• Marketing Essay
• Marketing Applied Project
• Marketing Dissertation
• Creative Content Marketing
• Issues and Trends in Marketing

Teaching and Assessment

The program will be taught through a combination of lectures, practical classes and workshops, group work, online study groups or discussion boards, self-study, external visits, and field work. Assessment will involve a mixture of examinations, essays, presentations, class tests, assignments, blogs, reports, case studies, plans, and portfolios.

Careers and Employability

Graduates of the Marketing program can pursue a variety of careers, including brand management, communications, consumer data analysis, digital marketing, market research, marketing analysis, PR, and sales. The program's accreditation by the CIM also provides a pathway to professional qualifications and Chartered Marketer status.

Fees and Funding

Tuition fees for the program vary depending on the student's residency status. UK and EU students pay Ł9,790 per year for full-time study, while international students pay Ł19,000 per year. There are also fees associated with placement years and international experience years. The university offers various scholarships and bursaries to support students financially.

Welsh Provision

Bangor University offers opportunities for students to study through the medium of Welsh. There are scholarships and bursaries available for students who choose to study part of their course in Welsh. Bilingual skills are in demand in many careers, and studying through the medium of Welsh can enhance employability.

Conclusion

The Marketing program at Bangor University provides students with a comprehensive education in marketing, preparing them for a wide range of careers in the field. With its accreditation by the Chartered Institute of Marketing, the program offers a pathway to professional qualifications and Chartered Marketer status. The university's commitment to supporting students financially and its provision for studying through the medium of Welsh make it an attractive option for students from diverse backgrounds.