MSc in Management in a Digital Service Economy

Program Overview

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View full details in the curriculum handbook

View modules

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Jan 2024 (Full-time)

Module	Type	Credits	Level
Digital and Social Media Marketing	Core	15.00	7
Dissertation	Core	60.00	7
Managing People Across Cultures	Core	15.00	7
Managing People and Service Leadership	Core	15.00	7
Practical Research Methods	Core	15.00	7
Project Management	Core	15.00	7
Service Marketing and Customer Experience Management	Core	15.00	7
Service Systems - Fundamentals	Core	15.00	7
FiNAcial Information for Business	Optional	15.00	7
Strategic Marketing & Innovation	Optional	15.00	7

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Jan 2024 (Part-time)

Module	Type	Credits	Level

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Course outline

Over 70% of the world’s economy is services. The MSc Management in a Digital Service Economy aims to equip graduates with the ability to create and deliver reliable customer centred service –  a key differentiator for business today. In many industries, profit margins on product sales have shrunk enormously, leading to an increased focus on generating profits through value-added services. Thus, the best firms now

bundle

customer-centred service with a manufactured product and create service centred solutions. Some, like IBM have moved completely to service and solutions.

Service Management as a body of knowledge has made immense progress in the last decade. Economies are more and more service-focused and it has become imperative to study all aspects of managing service. Buckingham is among the very few universities in the world to have responded to the demand for the creation of expertise in this area and to have established a track-record of success.

Program Outline

Teaching & Assessment

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Quality teaching

We offer high quality, traditional Oxbridge-style teaching, which leads to our degrees being recognised around the world. The standards of degrees and awards are safeguarded by distinguished external examiners – senior academic staff from other universities in the UK – who approve and moderate assessed work.

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High calibre staff

Most of our academic staff teach for three terms out of four, with the remaining term used for research. Because of this, we have no difficulty in attracting high calibre, highly respected lecturers, many of whom also have a background in business or industry and can offer networking opportunities for students.

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Teaching methods

Teaching across our postgraduate programmes is through a combination of formal lectures, tutorials and seminars. Our lectures aim to encourage healthy dialogue between faculty and students, and between students themselves, while our small tutorial groups ensure that students can engage even more closely with their teachers. Members of the Business School faculty also make a point of being available to students outside the scheduled teaching sessions – something which our postgraduate students find particularly valuable.

We frequently use case studies to examine business decisions taken in real situations, and business simulations and games give you first-hand experience of decision making in the world of work. Role-play and group problem-solving exercises help you to apply some of the theoretical concepts delivered in lectures and you will have the opportunity to undertake individual or group projects with local companies on topical business issues.

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Assessment methods

The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two. Please check module information for more details.

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Preparation for work

All our degree courses combine academic challenge with the transferable skills that will stand you in good stead for future employment. Many of our more vocationally-focused degrees offer the opportunity of work placements and experience in industry.