Calling all creative, detail orientated and innovative individuals. Our Marketing programme provides the perfect blend of practical theory and hands-on experience allowing you to learn the latest marketing and communication strategies

whilst working with real-life organisations to implement them.

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A marketing related degree is the perfect way to gain a comprehensive understanding of the role of the marketer and to help develop the analytical and critical thinking skills required to succeed at a local and global level. The only certainty in the rapidly changing and evolving commerce world is the customer. Being able to study and understand the mind of those you are communicating with is critical to the success of a business.

Modules

This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our

Academic Advice section

.

This course has Opportunity modules.

Opportunity modules are a key part of the BNU curriculum. You’ll choose modules in both your first and second year from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers.

Find out more

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Marketing Pathway

Foundation Year Core Modules Credits

Preparing for Success: Knowledge and Creativity 30.00

Credits

30.00

You’ll learn about the overlap between study skills and employability skills and develop your existing abilities in both areas. You’ll be prepared for successful progression to Level 4 academic study whilst preparing yourself for employment through inquiry-based learning, problem solving and critical and creative thinking.

Preparing for Success: Self Development and Responsibility 30.00

Credits

30.00

You’ll develop the skills associated with leadership and self-development and social and ethical awareness and responsibility, which are essential for success in higher education and in the world of work. This module will prepare you for successful progression to Level 4 academic study while allowing you to learn about employment in the twenty-firs...

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Preparing for Success: Self Development and Responsibility

Credits

30.00

You’ll develop the skills associated with leadership and self-development and social and ethical awareness and responsibility, which are essential for success in higher education and in the world of work. This module will prepare you for successful progression to Level 4 academic study while allowing you to learn about employment in the twenty-first century through inquiry-based learning, problem solving and critical and creative thinking.

Introduction to Business Studies 30.00

Credits

30.00

This module introduces you to the different business functions within an organisation, including finance, marketing and HR. You’ll learn about the business environment, including the internal and external factors which impact on businesses. This module will equip you with appropriate business language and terminology ready for undergraduate study.

Inquiry Based Learning 30.00

Credits

30.00

This module has been designed to develop your understanding of key concepts and themes as well as basic methodologies and approaches to academic work. You’ll have the opportunity to analyse a problem or question that relates to your subject area, making use of information gathered from various sources using different methods and strategies.

Year 1 Core Modules Credits

People Management and Employment Skills 20.00

Credits

20.00

This module will consider the core competencies, intellectual and personal skills needed to become a successful people manager. This includes managing relationships with colleagues, subordinates and customers. You’ll also study key HR elements, development of people and sustainability employability strategies.

Global Business and Sustainability 20.00

Credits

20.00

Business is an interconnected series of systems, networks and operations that span the globe where it is possible to conduct business at any hour of the day. You’ll learn about the impact and challenges of technology and the growth and benefits of emerging markets.

Introduction to Data and Analytics 20.00

Credits

20.00

This module examines the importance of collecting and managing data to facilitate informed business decision making. You’ll study both qualitative and quantitative forms of data collection and use of appropriate software for the analysis and interpretation of data to provide insight into business and management research issues.

Introduction to Financial Decision Making 20.00

Credits

20.00

Develop your understanding of the purpose of financial accounting information, the structure of main financial statements, and the influence of economic factors on decision-making. You’ll learn about the importance of finance and accounting in the world of business and economics, its value and relationship with the other business functions.

Principles of Marketing 20.00

Credits

20.00

This module will cover fundamental concepts and functions of marketing within a commercial business activity. You’ll explore the marketing planning process: segmentation, targeting and positioning of a brand offering with respect to the competition. You’ll also cover topics including, context, market research and decisions.

Opportunity Modules

You must choose 2 x 10 credit Level 4 Opportunity modules.

Year 2 Core Modules Credits

Consultancy in Practice 20.00

Credits

20.00

This module will explore the role of a business consultant and the realities of undertaking live projects. You’ll develop skills include working effectively in a team and pitching for business. You’ll be provided with live project briefs from real-life business clients and will relate your skills and knowledge to the requirements of the client.

Strategic Marketing 20.00

Credits

20.00

This module outlines the importance of all the key stages within the marketing planning process, from the audit, through strategic decision making, to the implementation of plans. You’ll study the importance of managing resources and employing monitoring and measurement techniques to enable the achievement of strategic marketing objectives.

Customer Experience 20.00

Credits

20.00

Delivering an exceptional customer experience is a challenge which requires skill and in-depth knowledge of customer requirements. You’ll learn to understand and assess customer expectations and develop and deliver activities that meet expectations. It introduces customer experience frameworks, and how to monitor and measure customer satisfaction.

Responsible Enterprise and Ethical Research 20.00

Credits

20.00

This module will equip you with the necessary tools and knowledge to start your own business venture whether a competitor to Alphabet and Amazon or an SME or as a side-hustle to supplement your income. You will also examine the environmental sustainability, social and ethical aspects of the business venture.

Optional Modules Credits

Consumer Behaviour 20.00

Credits

20.00

This module covers the importance of the individual customer in the practice of marketing. You’ll study how to profile the end consumer to gain customer insights, a central function of marketing in the strategic planning process. This module will consider both psychological and sociological factors affecting the consumer’s decision-making process.

Data Analytics for Business Decisions 20.00

Credits

20.00

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Buckinghamshire New University

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Overview:

Buckinghamshire New University (BNU) is a modern university with a focus on practical and job-related learning. It offers a wide range of undergraduate and postgraduate courses across various disciplines. BNU is known for its high student satisfaction rates, excellent student support, and strong employability outcomes.

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Services Offered:

BNU provides a comprehensive range of services to its students, including:

Student Success and Support:

This includes career guidance, health and wellbeing services, disability support, library resources, and a multi-faith chaplaincy.

Digital and Technical Services:

BNU offers access to IT facilities, software, and online learning platforms like Blackboard.

Accommodation:

BNU provides on-campus accommodation options at its High Wycombe campus, as well as guidance for finding private rented accommodation.

Financial Support:

BNU offers various financial aid options, including bursaries, scholarships, and hardship funds.

International Student Support:

BNU provides specific support for international students, including visa guidance, travel assistance, and integration programs.

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Student Life and Campus Experience:

BNU offers a vibrant and inclusive campus experience with a strong focus on student engagement. Students can expect:

Active Students' Union:

BNU's Students' Union provides a range of social, cultural, and sporting activities.

Diverse and Inclusive Community:

BNU prides itself on its welcoming and diverse student body.

Modern Facilities:

BNU has modern facilities, including a gym, a human performance center, and a library.

Campus Tours:

BNU offers virtual and in-person campus tours to prospective students.

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Key Reasons to Study There:

High Student Satisfaction:

BNU consistently ranks highly in student satisfaction surveys.

Excellent Student Support:

BNU is known for its strong student support services.

Strong Employability Outcomes:

BNU graduates have a high rate of employment or further study after graduation.

Industry-Focused Courses:

BNU's courses are designed to equip students with the skills needed for the modern workplace.

Practical and Job-Related Learning:

BNU emphasizes practical learning through simulations and real-world projects.

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Academic Programs:

BNU offers a wide range of academic programs across various schools, including:

• School of Art, Design and Performance
• School of Aviation and Security
• School of Business and Law
• School of Creative and Digital Industries
• School of Engineering and the Built Environment
• School of Health and Social Care Professions
• School of Human and Social Sciences
• School of Nursing and Midwifery
• Missenden Abbey International Hotel and Hospitality School

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Other:

• BNU has a strong commitment to equality, diversity, and inclusion.
• BNU is a TEF Silver-awarded institution, recognizing its high quality of teaching and learning.
• BNU has a strong focus on research and knowledge exchange.
• BNU has partnerships with local businesses and organizations.

• BNU has a dedicated alumni network.

• Academic Programs:

  While the context lists the schools within BNU, it does not provide a detailed outline of the key academic programs and strengths of the institution.