If you have a flare for creativity, a relevant degree or want to return to higher education to bolster your skillset, and a burning desire to change the world through the power of clever thinking and a dramatic relevant idea, then our MA Advertising could be the course for you.

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Discover how to apply strategic thinking, a curious mind, your wordsmithing ways, and unique art directional style to create distinct brand identities, unforgettable campaigns, and relatable content.

Modules

This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our

Academic Advice section

.

Year 1 Core Modules Credits

Campaign

Credits

This module will examine and create new ways campaigns are executed to change the way brands tell stories across different media streams. Examples include transmedia storytelling, expanding a narrative or narrative experience across multiple platforms, branded entertainment, brand advocates and influencers.

Creative Planning

Credits

This module will use all aspects of research and planning to look at the way a brand works, then deconstruct it and ask, is it fit for purpose in today’s more diverse and socially aware age?  You’ll reinvent that brand through a blend of theory and practise and create a new strategy and brief and find insights, determine target audiences, and creat...

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Creative Planning

Credits

This module will use all aspects of research and planning to look at the way a brand works, then deconstruct it and ask, is it fit for purpose in today’s more diverse and socially aware age?  You’ll reinvent that brand through a blend of theory and practise and create a new strategy and brief and find insights, determine target audiences, and create the new coms that it needs.

Sustainable Marketing 1: Sustainable Product Design

Credits

In part one of this module, you’ll create and market something, a brand, a service, an object, or a cause that is both sustainable and an agent for social good. Whatever is created must appeal to a more socially aware consumer showing the good it can do for society and the world.

Sustainable Marketing 2: Sustainable Advertising

Credits

In this module, you’ll create and develop disruptive and purpose driven advertising campaigns to solve one of these problems with communication messages designed to change current thinking and challenge outdated assumptions.

Final Major Project 1: Social Purpose Advertising

Credits

In this first Final Major Project module, you’ll create campaigns originating from industry, tutors, and industry awards competitions. You will create social purpose advertising, communication that shows a brands social responsibility to the world.

Final Major Project 2: Passion Projects

Credits

Every creative communicator needs to have a side hustle, a business, cause or hobby they are pursuing in their portfolio. These projects will originate from you. From the causes you passionately believe in and side hustles you already practise, these will be personal choices of brands or services for which you will create communication for social g...

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Final Major Project 2: Passion Projects

Credits

Every creative communicator needs to have a side hustle, a business, cause or hobby they are pursuing in their portfolio. These projects will originate from you. From the causes you passionately believe in and side hustles you already practise, these will be personal choices of brands or services for which you will create communication for social good.

The Big Idea (Dissertation)

Credits

This dissertation module asks you to engage in a sustained analytical study through the identification of a research topic, question, or hypothesis. You will answer a simple but complex question, what’s your big idea to make the world a better place? Ideas could hypothesise improving the worlds commitment to sustainability or advancing true diversi...

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The Big Idea (Dissertation)

Credits

This dissertation module asks you to engage in a sustained analytical study through the identification of a research topic, question, or hypothesis. You will answer a simple but complex question, what’s your big idea to make the world a better place? Ideas could hypothesise improving the worlds commitment to sustainability or advancing true diversity.

Buckinghamshire New University

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Overview:

Buckinghamshire New University (BNU) is a modern university with a focus on practical and job-related learning. It offers a wide range of undergraduate and postgraduate courses across various disciplines. BNU is known for its high student satisfaction rates, excellent student support, and strong employability outcomes.

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Services Offered:

BNU provides a comprehensive range of services to its students, including:

Student Success and Support:

This includes career guidance, health and wellbeing services, disability support, library resources, and a multi-faith chaplaincy.

Digital and Technical Services:

BNU offers access to IT facilities, software, and online learning platforms like Blackboard.

Accommodation:

BNU provides on-campus accommodation options at its High Wycombe campus, as well as guidance for finding private rented accommodation.

Financial Support:

BNU offers various financial aid options, including bursaries, scholarships, and hardship funds.

International Student Support:

BNU provides specific support for international students, including visa guidance, travel assistance, and integration programs.

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Student Life and Campus Experience:

BNU offers a vibrant and inclusive campus experience with a strong focus on student engagement. Students can expect:

Active Students' Union:

BNU's Students' Union provides a range of social, cultural, and sporting activities.

Diverse and Inclusive Community:

BNU prides itself on its welcoming and diverse student body.

Modern Facilities:

BNU has modern facilities, including a gym, a human performance center, and a library.

Campus Tours:

BNU offers virtual and in-person campus tours to prospective students.

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Key Reasons to Study There:

High Student Satisfaction:

BNU consistently ranks highly in student satisfaction surveys.

Excellent Student Support:

BNU is known for its strong student support services.

Strong Employability Outcomes:

BNU graduates have a high rate of employment or further study after graduation.

Industry-Focused Courses:

BNU's courses are designed to equip students with the skills needed for the modern workplace.

Practical and Job-Related Learning:

BNU emphasizes practical learning through simulations and real-world projects.

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Academic Programs:

BNU offers a wide range of academic programs across various schools, including:

• School of Art, Design and Performance
• School of Aviation and Security
• School of Business and Law
• School of Creative and Digital Industries
• School of Engineering and the Built Environment
• School of Health and Social Care Professions
• School of Human and Social Sciences
• School of Nursing and Midwifery
• Missenden Abbey International Hotel and Hospitality School

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Other:

• BNU has a strong commitment to equality, diversity, and inclusion.
• BNU is a TEF Silver-awarded institution, recognizing its high quality of teaching and learning.
• BNU has a strong focus on research and knowledge exchange.
• BNU has partnerships with local businesses and organizations.

• BNU has a dedicated alumni network.

• Academic Programs:

  While the context lists the schools within BNU, it does not provide a detailed outline of the key academic programs and strengths of the institution.