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Students
Tuition Fee
USD 13,032
Per year
Start Date
Medium of studying
Blended
Duration
Program Facts
Program Details
Degree
Courses
Major
Strategic Management | Strategic Studies | Management
Area of study
Business and Administration
Education type
Blended
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 13,032
Intakes
Program start dateApplication deadline
2023-09-19-
2024-01-012023-10-15
2024-05-022024-01-31
About Program

Program Overview


Module Overview

The aim of this module is to enable you to develop strategic approaches to leadership and innovation while equipping you for planning and systems thinking.

The module will help you grow a more strategic mindset and leadership attitude and will provide you with clear tools for the creation of professional business strategies. It will introduce some of the principles of war and game theory. The module will allow you to gain the necessary insights and tools to plan around position, intention and direction and introduce creative concepts for innovation.

In-line with the principles of transformational leadership, this course is designed to give you self-reflective as well as practical tools to help you lead your teams more effectively, strengthen your own leadership role and help you and your organisation reach your strategic goals.

On successful completion, you will be able to:

1.    Critically evaluate the theories and models developed around strategy and strategic planning and thinking to support innovation.

2.    Critically self-reflect on your own ability to think strategically in your business context.

3.    Identify opportunities and threats to intended, emergent and realised strategies, and develop appropriate plans in response.

4.    Develop and defend a concrete strategic plan around a specific business challenge.

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    Course Details

  • Program Outline


    Course summary

    The module explores traditional theories of strategy together with current, professional approaches to strategic thinking, including a basic overview of game theory. You will be introduced to the concepts of

    strategic position, choices and action

    and will develop your own strategic thinking on the basis of real-life case studies and business challenges. It will include the comparison of different strategic directions such as:

  • Cost-leadership strategy
  • Focus strategy
  • Differentiation strategy
  • Hybrid strategy
  • Interactive and co-operative strategies (building a strategic network)
  • The module will also look at external and internal forces impacting your decision-making, provide you with tools for the stages of analysis (PESTEL AND VRIO), planning and evaluation.

    The module will help you identify the unique characteristics of intended, realised and emergent strategies. Throughout the module you will be challenged to consider stakeholder behaviour and the value chain as part of your strategic planning.

    You will learn how to move from

    thinking strategically to executing strategy

    and how to align your teams and get their buy-in around your strategic goals.

    The course will dig deep into some of today’s best-in-class business strategies allowing you to learn from some of the decision-making seen across various successful brands today.

    Pre-course input:

  • Critically reflection of no more than 400 words on “Where do you see your strengths and weaknesses with regard to strategic thinking?”
  • Course content and assessment elements:

  • Half-way mark self-reflective essay of 800 words
  • ILO assessments (including online quizzes)
  • Videos YouTube and Vimeo
  • Course text books
  • Theory and experiential learning
  • Case-study learning, external and work-based
  • Final strategic plan in writing and presentation

    Students who successfully complete this module as a stand-alone module will be eligible for a University transcript of credit.

    Study as stand alone or in series

    This module may be studied as a one off stand alone module, or in series with the wider Organisational and Industrial Leadership Programmes for which it was created to develop transformative leadership and management skills in both technical and non-technical sector organisations and enable career progression.

    See

    :


    Modules


    Programme Specification


    Assessment, Feedback, and Teaching and Learning methods

    Full details are available in the

    programme specification

    .


    Timetables

    The teaching timetable should be available from the end of August. Access to the timetable is through the Student Hub – you will be able to access the Student Hub after you have completed online registration. The teaching day is 9am to 6pm, Monday to Friday; please keep your other commitments open until confirmation of your teaching timetable, and bear in mind that many courses will offer placements or fieldwork which sometimes extends into the evenings and weekends.

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    About University
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    University of Cumbria


    Overview:

    University of Cumbria is a public university located in the northwest of England. It is known for its focus on practical learning and its commitment to supporting local communities. The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including health, education, arts, science, and business.


    Services Offered:

    The university provides a comprehensive range of services to its students, including:

      Academic Support:

      Access to academic staff, student finance advice, and accommodation services.

      Student Life:

      A vibrant campus experience with facilities, student support, and opportunities for extracurricular activities.

      International Student Support:

      Dedicated services for international students, including visa guidance, fees and finance information, and cultural integration support.

      Research:

      Opportunities for postgraduate study and engagement in research projects across various fields.

      Business & Employer Services:

      Support for businesses and employers, including CPD training, apprenticeship programs, and recruitment services.

    Student Life and Campus Experience:

    University of Cumbria offers a diverse campus experience with multiple locations across Cumbria and London. Students can expect:

      Beautiful Campuses:

      Campuses located in scenic areas, including the Lake District and historic Carlisle.

      Community Focus:

      A strong sense of community with opportunities to engage in local initiatives and events.

      Facilities:

      Access to modern facilities, including libraries, labs, studios, and sports centers.

      Student Support:

      A dedicated student support team providing guidance and assistance with academic, personal, and financial matters.

    Key Reasons to Study There:

      Practical Learning:

      Emphasis on practical skills development and real-world experience through placements and internships.

      Strong Industry Links:

      Close partnerships with local businesses and organizations, providing students with valuable networking opportunities.

      Focus on Employability:

      High graduate employment rates, with a strong focus on preparing students for successful careers.

      Unique Locations:

      Campuses located in inspiring and diverse settings, offering a unique learning experience.

    Academic Programs:

    University of Cumbria offers a wide range of academic programs, with strengths in the following areas:

      Health:

      Nursing, Midwifery, Paramedic Science, Radiography, and Health and Social Care.

      Education:

      Teacher Training, Early Years Education, and Special Educational Needs.

      Arts:

      Film, Theatre, Photography, Fine Art, and Creative and Media Arts.

      Science and Environment:

      Wildlife Conservation, Forestry, Outdoor Education, and Environmental Science.

      Business and Leadership:

      Business Management, Tourism, Law, Forensics, and Policing.

      Sport and Rehabilitation:

      Sports Science, Sports Coaching, and Rehabilitation.

    Other:

    The university is committed to equality, diversity, and inclusion, and has received various accreditations for its commitment to these values. It also actively participates in the Research Excellence Framework (REF) and has a strong focus on knowledge exchange and impact.

    Total programs
    360
    Admission Requirements

    Have a question about our entry requirements?

    Chat with our team


    Entry Requirements

    See course specific entry requirements listed below.

    More information about levels and credits.


    Selection criteria

    In order to be eligible to study this module, students should have access to a suitable practice-based setting.

    Non UK degree candidates must be working at team leader or equivalent in industry. Naric database to inform equivalence to UK honours degree.

    Applicants with non-standard qualifications but substantial engineering experience may be invited to interview to present their portfolio of experience.

    If applicant’s 1st language is not English, English Language test to level of IELTS 6.5 (min 5.5 for each band) is required, or the UoC English assessment programme prior to joining the programme.

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