Program Overview

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Course overview

This focused degree equips you with the technical skills and knowledge of a marketing professional. You'll be trained to use them in real-world situations, so that you are ready to make an immediate impact in your career.

You will study a course designed and delivered with the active participation of the industry. You will learn academic theory in depth, and apply it to the real world.

This translates into a valuable year-long work placement; modules enriched with live case studies and consultancy projects; and skills training designed to meet the latest marketing trends.

Through a flexible mix of core and optional modules, you will cover key topics such as strategic marketing, digital business, and consumer behaviour.

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Your course and study experience - disclaimers and terms and conditions

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2022-23.

See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.