Digital Business (e-Marketing) MSc
| Program start date | Application deadline |
| 2023-09-01 | - |
Program Overview
Overview
Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (e-Marketing) MSc combines:
This course addresses the full customer relationship cycle. This includes:
Customers are at the core of all winning corporate strategies. A digital business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.
This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.
Important information
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View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2022-23.
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Program Outline
What you'll learn
On our Digital Business (e-Marketing) MSc, you'll learn about:
By the end of the course, you'll meet the most demanding professional and academic requirements.
Modules
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Course content changes
Module information is intended to provide an example of what you will study.
Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
Optional modules availability
Some courses have optional modules. Student demand for optional modules may affect availability.
To find out more please see our terms and conditions.
Digital Business (e-Marketing) MSc modules
| Compulsory Modules | Credits |
|---|---|
| Dissertation | 60 |
| Research Methods | 20 |
| Customer Relationship Management | 10 |
| Realising value from digital business | 10 |
| Data Analytics for Managers | 10 |
| Strategy, Management and Information Systems | 20 |
| E-Business | 10 |
| Digital Start-up | 10 |
| Digital Marketing | 10 |
| Principles of Marketing | 20 |
Academic entry requirements
A 2:1 honours degree, or international equivalent, in any subject.
