Program Overview

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Overview

Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (e-Marketing) MSc combines:

business strategies

leading technology

entrepreneurship

organisational behaviour

This course addresses the full customer relationship cycle. This includes:

marketing

sales

service

Customers are at the core of all winning corporate strategies. A digital business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

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Important information

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View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2022-23.

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