Program Overview

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Overview

Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:

global communication and brand management

customer relationship management

marketing ethics

digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:

develop a theoretical understanding of the discipline

test applicability of both well-established and newly-introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

create competitive advantage

build brand loyalty

understand the ethical issues and implications associated with your decisions

This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.

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Important information

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Your course and study experience - disclaimers and terms and conditions

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2022-23.

See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.