Program Overview

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Overview

Research strengths at Newcastle University Business School focus on a few groups or themes. Each of these involves:

externally funded research

international collaboration

the active involvement of doctoral students

Research in marketing, operation and systems focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include:

consumer behaviour

service marketing

retail marketing

sustainability marketing

international marketing

marketing communications

marketing in the creative industries

internet and direct marketing

marketing strategy

Find out more about the marketing, operations and systems key research areas below:

Innovation, Enterprise and Digital Business

Marketing: Consumers, Communications and Services

Supply Chain and Operations Research (SCORCH)

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Important information

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Your course and study experience - disclaimers and terms and conditions

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2022-23.

See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.