Program Overview

About the Course

The MA in Marketing Management fosters critical marketing thinking, based  on leading edge theory. It will expand students’ marketing and management  capabilities, in preparation for leading and directing organisations effectively in a  rapidly changing, complex and increasingly digital and global economy.

Focusing on knowledge and skills development at both a strategic and operational level,  key specialisms such as digital and social media marketing, strategic marketing, branding  and marketing communications, consumer behaviour and marketing research are explored  within an international context. Throughout the programme an understanding of the  networked nature of marketing and business is developed and students are encouraged to  cultivate innovative solutions to complex marketing management problems.

This programme will appeal to students from across the world who are looking to earn  a highly relevant postgraduate qualification which acknowledges and engages with the  political, economic and socio-cultural differences that are present in complex and dynamic  global business environments. You will be exposed to new ways of approaching problems  and issues faced by the modern business and learn how to apply marketing management  theories practically and successfully to solve them.

The MA in Marketing Management has also been designed to assist professionals to  capitalise on their previous experience and develop their capabilities to help take their  career prospects to the next level. Student learning will be enhanced through our common  core of Business Strategy. This seeks to challenge students to think about Business on  a number of levels, develop their understanding of what it takes to direct organisations  across the Business sectors and become more effective and efficient in the rapidly  changing and complex global economy.

Why choose Liverpool Hope?

The MA in Marketing Management at Liverpool Hope University adds value to first  degrees by developing in individuals an integrated and critically aware understanding of  management and organisations, and assisting them to take effective roles within them. The programme has been specifically designed to ensure that it meets the requirements of: • QAA Subject Benchmark statement for Master’s Awards in Business and Management  2015

Students will be able to draw on the wide areas of academic scholarship and expertise  brought to the course by well published academics, experienced business consultants and  industry experts.