Fashion Marketing BA(Hons)

Program Details

Degree: Bachelors
Major: Fashion Design | Fashion Merchandising | Marketing
Area of study: Arts | Business and Administration
Timing: Full time
Course Language: English

Intakes

Program start date

2027-01-01

2027-09-01

Program Overview

Course Overview

Fashion is one of the biggest global industries, but its impact goes beyond the economic to shape culture and society. Join this Fashion Marketing degree and learn to develop and execute creative marketing strategies that will cut through the noise.

Key Details

Location: Penryn Campus
Course duration: 3 years / 4 years
Attendance: Full-time / Professional Placement
UCAS code: W231 / W23S / FY15

Course Structure

Year One

Marketing Essentials: Introduced to the core principles of marketing and gain a solid understanding of the role of marketing, its language and its purpose.
Fashion Marketing Communications: Identify a range of marketing communications concepts, technologies and creative processes in a commercial fashion context.
Belonging: Collaborate with students across the Fashion & Textiles Institute, engage with themes of inclusivity and diversity, situated in the context of global histories and subcultures.
Branding: Explore the fundamentals of a brand, including brand development challenges, case studies, and brand auditing.
Visual Communications: Explore visual language in the context of fashion image-making and content generation.
Histories: Produce a piece of written work, enhancing skills in critical thinking and positioning practice in the context of cultural, theoretical and historical concepts.

Year Two

Global Fashion Futures: Examine globalisation relative to the production and consumption of fashion and textiles and its subsequent impact on the production ecosystem.
Promotion: Develop creative solutions to promotional challenges, marketing and PR campaigns, in a range of commercial contexts.
Retail: Gain insights into the contemporary fashion retail environment through buying, merchandising and visual presentation techniques.
Collaboration: Focus on communication skills, problem-solving, critical thinking, teamwork, listening, negotiation and reflection.
Theories: Produce a written piece of work, enhancing skills in criticality and positioning of practice in the context of cultural, theoretical and historical concepts.

Placement Years (Optional)

Employment Experience: Undertake a period of supervised work experience of 30 weeks or more, under the direction of an employer or several employers, and with a university-based academic mentor.

Year Three

Professional Strategies: Evaluate your own learning journey and skills acquisition in preparation for opportunities after graduation.
Marketing Strategies: Evaluate contemporary practice and performance of fashion marketing strategies using marketing planning frameworks and methodologies.
Investigations: Complete a dissertation or extended research project, reflecting on personal research strengths and engaging in considered debate and detailed discussion of a chosen topic.
Final Major Project Part 1: Devise a project proposal for a detailed marketing opportunity or action in a fashion or lifestyle context, whilst aligning with current and future-facing global issues.
Final Major Project Part 2: Expand your project proposal and produce a set of deliverables to a client, consumer, colleague or organisation, generating digital and /or physical outputs.

Integrated Foundation Year (Optional)

Explore: Work collaboratively with others to explore themes of the future, taking risks, experimenting through play and being supported to break through barriers.
Technique: Take subject-specific workshops and develop essential technical and practical skills in your area of study.
Apply: Work with your peer group to think beyond discipline by addressing a societal or global issue.
Industry: Enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments.
Launch: Develop your unique identity in your specialism through the production of a self-initiated body of work.

How You'll Learn & Be Assessed

How You'll Learn: Choose between a three-year degree with short placement options, a four-year course with a year-long industry placement(s) or a four-year course with Integrated Foundation Year.
How You'll Be Assessed: 100% of your assessment will be coursework, including sketchbooks, digital portfolios, written reports, printed documents/publications, digital communications files, verbal presentations and pitches, and showcase and exhibitions.

Facilities

Fashion & Textiles Facilities: Centred around studio spaces that cater for solo and group working, our Fashion & Textiles Institute provides a wealth of resources and equipment.
Library Facilities: Offering extensive collections, our two libraries provide a wealth of digital resources, magazines, and journals.
Sports Centre: Our Sports Centre, on Penryn Campus, includes a spacious gym with up to 90 of the latest, new stationery equipment.

Careers

Our Fashion Marketing graduates have worked as: Harvey Nichols, E-Commerce Executive; Bershka/Pull & Bear, Press Officer; Burberry, Social Media Officer; Seasalt, Social Media Assistant Manager; The White Company, Trend Forecasting; Selfridges, Projects and Sustainability Assistant; New Look, CRM Assistant; Phase Eight, Marketing & PR.

Fees, Costs & Funding

Tuition Fees: £9,535 per year (Full-time UK), £17,950 per year (Full-time EU/international), £1,905 per professional placement year (Full-time UK and EU/international), £5,760 per Integrated Foundation Year (Full-time UK), £17,950 per Integrated Foundation Year (Full-time EU/international).
Typical Course Costs: Printing Costs £50 per year, Consumable materials £200 per year, Final Major Project may incur further printing and production costs of approximately £350-£400 depending on the output designed and your personal style, Optional CIM membership - current fee £65 per year.
Optional Study Trips: A study trip to London Fashion Week, approx. £250, Optional overseas study trip, £450-£500.
One-off Costs for the Duration of the Course: If you choose to do a micro-internship, there may be costs associated with this, for example travel or accommodation costs which will vary significantly depending on your placement, Laptop recommended: Apple MacBook or PC compatible for Adobe Creative Cloud, ideally with 12GB SSD, 16GB RAM and USB-C.

Funding

For information about funding available, please visit our student funding pages.

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Program Outline

Degree Overview

Focus:

Fashion marketing, aimed at graduates who want to become skilled, confident, and future-ready professionals in the global fashion industry.

Key aspects:

Develop creativity and strategic thinking for marketing in fashion, lifestyle products, or services
Hone visual and written communication skills for businesses and consumers, using industry-standard software
Access resources like Adobe Creative Cloud packages, Clo3D, Riso printers, laser printers, and the Publication Lab
Work on live projects with partners like Finisterre and John Lewis
Collaborate with photographers, designers, and creators to build an engaging portfolio
Engage in projects and campaigns embracing societal issues like sustainability, gender, ethnicity, and supply chain ethics

Qualification:

Graduates receive a BA(Hons) degree, accredited by the Chartered Institute of Marketing (CIM). Students who complete the full undergraduate degree are part-accredited for CIM professional marketing practitioner qualifications.

Program Options:

Three-year degree
Four-year degree with a year-long placement
Four-year integrated foundation degree
Choose your path during your application, with the option to change until the end of your second year.

Overall:

The Fashion Marketing program equips graduates with the knowledge, skills, and experience to thrive in the dynamic and competitive fashion industry.

Outline

Year One:

Introduces core marketing principles, global marketing strategies, and fashion and lifestyle concepts.
Focus on communication, research, and production through lectures, seminars, tutorials, and workshops.
Modules:
Marketing Essentials
Fashion Marketing Communications
Belonging
Branding
Visual Communications
Histories

Year Two:

Explores industry practice as professionals.
Analyzes global trends, future-facing topics, and uses challenge-based learning, collaboration, planning, and production methods.
Modules:
Global Fashion Futures
Promotion
Retail
Collaboration
Theories

Placement Years (Optional):

30 weeks of supervised professional experience.
Work under an employer, learn about roles, and develop work-based skills relevant to longer seasonal buying cycles.
Module:
Employment Experience

Year Three:

Align professional practice and apply marketing and critical analysis skills.
Final year of study or an optional sandwich year in industry.
Self-defined, negotiated projects.
Modules:
Professional Strategies
Marketing Strategies
Investigations
Final Major Project Part 1 & 2

Integrated Foundation Year (Optional):

A four-year program with an Integrated Foundation Year to explore fundamental subjects before the three-year BA degree.
Five core modules focusing on technical skills, experimentation, professional practice, interdisciplinary collaboration, and live project briefs.
Modules:
Technique
Apply
Industry

Assessment

100% coursework assessment.
Methods:
Sketchbooks
Digital Portfolios
Written reports
Printed documents/publications
Digital Communications files
Verbal presentations and pitches
Showcase and exhibitions
Two summative assessment points during the year, near the end of the study block, with a maximum of two elements per assessment.

Teaching

Digitally enhanced learning & teaching approach, primarily in-person but with some targeted elements online, live (synchronous) or pre-recorded (asynchronous).
Studio spaces, catering to solo and group working.
Open shared studio space in the Design Centre.
Industry partners set assignments, providing real-world experience.
Academic staff provides lectures, studio practice, demonstrations, field trips, seminars, and tutorials.

Faculty:

Experienced fashion marketing practitioners with expertise in social media, marketing communications, PR, events management, creative direction, and retail planning.

Careers

Graduates have secured roles at companies like:
Harvey Nichols
Bershka/Pull & Bear
Burberry
Seasalt
The White Company
Selfridges
New Look
Phase Eight
Career opportunities include:
Social Media Manager
Retail Planner
E-Commerce Executive
Press Officer
Trend Forecaster
Marketing and PR Assistant

Other

The program attracts enthusiastic individuals with interests in:
Fashion and its promotional, communication, and retail aspects
Understanding audiences and their needs
Teamwork and collaborative idea generation
Fashion news and contemporary trends

Annual tuition fee Student Annual tuition fee £9,250 per year Student Full-time UK Annual tuition fee £17,950 per year Student Full-time EU/international Annual tuition fee £1,850 per professional placement year Student Full-Time UK and EU/international Tuition fees for September 2025 will be confirmed in summer 2024. Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. The figures above don't include accommodation and living costs

About University

Falmouth University

Overview:

Falmouth University is a public university located in Cornwall, England, renowned for its creative arts and design programs. It offers a wide range of undergraduate and postgraduate courses, as well as online study options. The university is known for its strong industry connections, professional-grade facilities, and inspiring location.

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Program Details

Intakes

Program Overview