Program Overview

Fashion Marketing BA(Hons)

Course Overview

Fashion is one of the biggest global industries, but its impact goes beyond the economic to shape culture and society. Join this Fashion Marketing degree and learn to develop and execute creative marketing strategies that will cut through the noise.

Key Details

• Location: Penryn Campus
• Course duration: 3 years / 4 years
• Attendance: Full-time / Professional Placement
• UCAS code: W231 / W23S / FY15

Course Structure

Year One

• Marketing Essentials: Introduced to the core principles of marketing and gain a solid understanding of the role of marketing, its language and its purpose.
• Fashion Marketing Communications: Identify a range of marketing communications concepts, technologies and creative processes in a commercial fashion context.
• Belonging: Collaborate with students across the Fashion & Textiles Institute, engage with themes of inclusivity and diversity, situated in the context of global histories and subcultures.
• Branding: Explore the fundamentals of a brand, including brand development challenges, case studies, and brand auditing.
• Visual Communications: Explore visual language in the context of fashion image-making and content generation.
• Histories: Produce a piece of written work, enhancing skills in critical thinking and positioning practice in the context of cultural, theoretical and historical concepts.

Year Two

• Global Fashion Futures: Examine globalisation relative to the production and consumption of fashion and textiles and its subsequent impact on the production ecosystem.
• Promotion: Develop creative solutions to promotional challenges, marketing and PR campaigns, in a range of commercial contexts.
• Retail: Gain insights into the contemporary fashion retail environment through buying, merchandising and visual presentation techniques.
• Collaboration: Focus on communication skills, problem-solving, critical thinking, teamwork, listening, negotiation and reflection.
• Theories: Produce a written piece of work, enhancing skills in criticality and positioning of practice in the context of cultural, theoretical and historical concepts.

Placement Years (Optional)

• Employment Experience: Undertake a period of supervised work experience of 30 weeks or more, under the direction of an employer or several employers, and with a university-based academic mentor.

Year Three

• Professional Strategies: Evaluate your own learning journey and skills acquisition in preparation for opportunities after graduation.
• Marketing Strategies: Evaluate contemporary practice and performance of fashion marketing strategies using marketing planning frameworks and methodologies.
• Investigations: Complete a dissertation or extended research project, reflecting on personal research strengths and engaging in considered debate and detailed discussion of a chosen topic.
• Final Major Project Part 1: Devise a project proposal for a detailed marketing opportunity or action in a fashion or lifestyle context, whilst aligning with current and future-facing global issues.
• Final Major Project Part 2: Expand your project proposal and produce a set of deliverables to a client, consumer, colleague or organisation, generating digital and /or physical outputs.

Integrated Foundation Year (Optional)

• Explore: Work collaboratively with others to explore themes of the future, taking risks, experimenting through play and being supported to break through barriers.
• Technique: Take subject-specific workshops and develop essential technical and practical skills in your area of study.
• Apply: Work with your peer group to think beyond discipline by addressing a societal or global issue.
• Industry: Enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments.
• Launch: Develop your unique identity in your specialism through the production of a self-initiated body of work.

How You'll Learn & Be Assessed

• How You'll Learn: Choose between a three-year degree with short placement options, a four-year course with a year-long industry placement(s) or a four-year course with Integrated Foundation Year.
• How You'll Be Assessed: 100% of your assessment will be coursework, including sketchbooks, digital portfolios, written reports, printed documents/publications, digital communications files, verbal presentations and pitches, and showcase and exhibitions.

Facilities

• Fashion & Textiles Facilities: Centred around studio spaces that cater for solo and group working, our Fashion & Textiles Institute provides a wealth of resources and equipment.
• Library Facilities: Offering extensive collections, our two libraries provide a wealth of digital resources, magazines, and journals.
• Sports Centre: Our Sports Centre, on Penryn Campus, includes a spacious gym with up to 90 of the latest, new stationery equipment.

Careers

• Our Fashion Marketing graduates have worked as: Harvey Nichols, E-Commerce Executive; Bershka/Pull & Bear, Press Officer; Burberry, Social Media Officer; Seasalt, Social Media Assistant Manager; The White Company, Trend Forecasting; Selfridges, Projects and Sustainability Assistant; New Look, CRM Assistant; Phase Eight, Marketing & PR.

Fees, Costs & Funding

• Tuition Fees: £9,535 per year (Full-time UK), £17,950 per year (Full-time EU/international), £1,905 per professional placement year (Full-time UK and EU/international), £5,760 per Integrated Foundation Year (Full-time UK), £17,950 per Integrated Foundation Year (Full-time EU/international).
• Typical Course Costs: Printing Costs £50 per year, Consumable materials £200 per year, Final Major Project may incur further printing and production costs of approximately £350-£400 depending on the output designed and your personal style, Optional CIM membership - current fee £65 per year.
• Optional Study Trips: A study trip to London Fashion Week, approx. £250, Optional overseas study trip, £450-£500.
• One-off Costs for the Duration of the Course: If you choose to do a micro-internship, there may be costs associated with this, for example travel or accommodation costs which will vary significantly depending on your placement, Laptop recommended: Apple MacBook or PC compatible for Adobe Creative Cloud, ideally with 12GB SSD, 16GB RAM and USB-C.

Funding

• For information about funding available, please visit our student funding pages.

Ask a Student

• What better way to find out about life at Falmouth University than by asking our current students? From course details and academic support, to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.