Marketing and Digital Communications MA (Online)
| Program start date | Application deadline |
| 2026-01-01 | - |
| 2026-05-01 | - |
| 2026-09-01 | - |
Program Overview
Marketing and Digital Communications MA (Online)
Course Overview
The marketing industry is evolving at an unprecedented rate, and businesses worldwide need skilled digital marketers to drive growth, enhance brand presence, and maximize customer engagement. On this online Marketing and Digital Communications MA course, you'll learn not just to react to the changing digital landscape but to use emerging technologies to innovate and lead marketing transformations for international audiences.
Why Study This Course at Falmouth?
- Join an established global community of ambitious practitioners, gaining crucial cultural perspectives while building your networks.
- Study at your own pace and around work, family responsibilities, or other commitments, enabling you to gain a prestigious postgraduate qualification without putting your life on hold.
- Work on collaborative industry-informed assignments, from SMEs in Cornwall to big global brands such as Unilever.
- Transform your skillset and gain the confidence to step into leadership roles and other exciting global career opportunities.
Course Details
Throughout this online master's in Marketing and Digital Communications, designed by industry experts, you'll work independently and in teams on challenge-led projects. Following the latest industry practices and insights, you'll develop strategic knowledge and expertise in SEO and SEM, social media marketing, data analytics and AI, as well as building an understanding of the digital sales funnels and how to use consumer psychology to drive conversions. You'll also learn how to create compelling content that resonates with audiences and enhances brand authority.
At the end of the Marketing and Digital Communications MA, you'll establish yourself as an expert on a theme, sector, or trend through the development of your Final Major Project.
Modules
- Marketing in a Digital World
- Creative Digital Storytelling
- Global Media Planning
- Innovation and Industry
- Final Major Project (MA only)
Assessment Methods
Assessment provides the course team with a means of offering tailored guidance alongside advice on how to progress knowledge and skills in key areas that relate to the course Learning Outcomes. The course team will identify your strengths and weaknesses as an individual and discuss them with you throughout your time on the course.
Assessments are 100% coursework, submitted in an electronic format to the virtual learning environment, and designed to reflect professional practice. Assessment methods include:
- Academic essays
- Reports and plans
- Blogs and infographics
- Pitches and presentations
Resources and Support
- Dedicated easy-to-use virtual learning environment (VLE)
- Accessible online audio/visual content
- A Student Advisor to support you throughout your studies and access to our Student Support Services
- Access to our Employability Service
- 24/7 access to Falmouth's extensive online library of contextual books, journals, and resources
- Access to online software tutorials at LinkedIn Learning
- Students' Union community
- Optional in-person events
- Invitation to attend alumni events
Meet the Team
On this Marketing and Digital Communications MA, you'll be taught by an extensive network of industry practitioners and leaders. As well as drawing on their experience of teaching marketing theory and practice, they can share insights on career opportunities, current industry trends, and the challenges facing the sector.
Careers
Digital marketing skills are transferable worldwide, and the demand for digital marketing professionals has surged in recent years. As a graduate of this Marketing and Digital Communications MA, you could go into roles such as:
- Digital Marketing Manager
- SEO Specialist
- Social Media Strategist
- Content Marketing Manager
- PPC Specialist
- Email Marketing Manager
- Marketing Data Analyst
Entry Requirements
An honors degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply.
Language Requirements
If English is not your first language, you will need to meet the same standard which is equivalent to the IELTS Academic 6.5 overall score, with at least 5.5 in Reading, Writing, and Listening, and a minimum of 6.0 in speaking.
Tuition Fees
Tuition fees for September 2024, January 2025, and May 2025 entry:
- £12,150 total fee (incl. acceptance fee) - 2 years part-time - MA/MSc course
- £7,921 total fee (incl. acceptance fee) - PGDip course
Tuition fees for September 2025, January 2026, and May 2026 entry:
- £12,150 total fee (incl. acceptance fee) - 2 years part-time - MA/MSc course
- £7,921 total fee (incl. acceptance fee) - PGDip course
Typical Course Costs
As part of studying Marketing and Digital Communications MA, you will require:
- Laptop/computer: A desktop/laptop at an expense of around £1,300, capable of running our virtual learning environment.
- Adobe Creative Cloud: You will need access to Adobe Creative Cloud. You may be eligible for discounted licenses through Adobe's education pricing and Falmouth University seeks to provide further discounts when possible.
- Optional face-to-face events: You will be expected to cover your own travel, accommodation, and subsistence costs to attend these events.
Postgraduate Funding
There are loans, awards, graduate discounts, and alternative funding sources for postgraduate studies.
Program Outline
- Engage in the evolving landscape of marketing and digital communications; build comprehensive knowledge for strategic marketing and branding.
- Understand client and agency perspectives in marketing, including return on investments, accountability, future planning, and the ethical use of data-driven insights.
Objectives:
- Enhance cultural knowledge for greater diversity and practice.
- Futureproof skills through new marketing and communication approaches, alongside innovative business practices.
- Embed sustainability into all endeavors, considering environmental impact.
- Be a forward-thinking marketing professional, embracing global change.
Other:
- Accredited by the Chartered Institute of Marketing (CIM).
- Completers are partly accredited towards qualifications offered to marketing practitioners by CIM.
Other:
- Optional in-person events provided for online learners.
£12,150 total fee (incl. acceptance fee) - 2 years part time - MA/MSc course £7,921 total fee (incl. acceptance fee) - PGDip course £12,150 total fee (incl. acceptance fee) - 2 years part time - MA/MSc course £7,921 total fee (incl. acceptance fee) - PGDip course Tuition fees for September 2025 will be confirmed in summer 2024. Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. The figures above don't include accommodation and living costs
Falmouth University
Overview:
Falmouth University is a public university located in Cornwall, England, renowned for its creative arts and design programs. It offers a wide range of undergraduate and postgraduate courses, as well as online study options. The university is known for its strong industry connections, professional-grade facilities, and inspiring location.
Services Offered:
Falmouth University provides a comprehensive range of services to its students, including:
Accommodation:
On-campus and off-campus accommodation options are available, offering modern and well-equipped spaces.Student Support:
The university offers a variety of support services, including academic advising, career counseling, and mental health support.Employability Service:
Falmouth University has a dedicated Employability Service that helps students develop their career skills and find employment opportunities.Student Voice:
The university encourages student feedback and participation through its Student Voice program.Study Abroad Exchanges:
Students have the opportunity to study abroad at partner institutions around the world.Virtual Experience:
Falmouth University offers a virtual experience platform for prospective students to explore the campus and learn more about the university.Student Life and Campus Experience:
Falmouth University offers a vibrant and engaging campus experience, with:
Accommodation:
Modern and well-equipped accommodation options on and off-campus.Open Days:
Open Days are held regularly, allowing prospective students to experience campus life and meet staff and current students.Freshers' Week:
A dedicated week of events and activities designed to help new students settle in and make friends.Student Clubs and Societies:
A wide range of clubs and societies cater to diverse interests, providing opportunities for students to connect with like-minded individuals.Location:
Falmouth is situated in a beautiful and inspiring location, with easy access to the coast and surrounding countryside.Key Reasons to Study There:
Industry Connections:
Falmouth University has strong industry connections, providing students with opportunities for internships, placements, and networking.Professional-Grade Facilities:
The university boasts state-of-the-art facilities, including studios, workshops, and labs, designed to support creative learning and practice.Inspiring Location:
Falmouth's location in Cornwall offers a unique and inspiring environment for creative study, with access to stunning beaches, coastal landscapes, and a vibrant arts scene.Focus on Employability:
Falmouth University is committed to preparing students for successful careers, with a dedicated Employability Service and a strong focus on practical skills development.Academic Programs:
Falmouth University offers a wide range of academic programs, with strengths in:
Art & Design:
The university is renowned for its art and design programs, including animation, film, photography, graphic design, fashion, and textiles.Games:
Falmouth University has a dedicated Games Academy, offering programs in game design, development, and production.Business & Marketing:
The university offers programs in business, marketing, and entrepreneurship, with a focus on creativity and innovation.Computing:
Falmouth University offers programs in computing, including data science, robotics, and software development.English, Journalism & Writing:
The university offers programs in English, journalism, and creative writing, with a focus on practical skills and industry connections.Performance, Theatre & Music:
Falmouth University offers programs in performance, theatre, and music, with a focus on practical training and professional development.Entry Requirements:
An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply. We accept: IELTS - minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening TOEFL iBT (online test) - minimum of 88 overall and at least 21 in all 4 components LanguageCert (online test) - a High Pass from the ESOL B2 Communicator test in reading, writing, speaking and listening (2 parts) We also accept a range of other recognised English language qualifications.
