BA (Hons) Events Management draft

Program Overview

From a birthday party to a music festival or a product launch to the World Cup final, memorable events make life special and take planning, skill and, above all, creativity.

Our BA Events Management degree will provide you with the knowledge and skills you need to thrive in a vibrant industry that contributes an estimated £36 billion to the UK economy.

At UEL you'll be learning just a few miles from some of the capital's most famous venues – including the Excel Centre, O2 Arena and the Olympic stadium - and learning in London gives you access to some of the most exciting cultural pioneers in the world. Take a look at our own guide to East London to see what's nearby!

The course is designed with your career in mind; it is accredited by the Institute of Hospitality and you'll benefit from placements and guest lectures held with industry leaders across the capital.

Program Outline

The course covers a wide range of topics that are essential for a career in events management, as well as broader themes in business management that will root your understanding of events in the wider business environment, helping you to remain flexible in the job market and contribute more to your employer.

Course structure

The first year is focused on building your key skills in events management while cementing the basics of good business, such as people management and marketing.

In the second year, you will study core modules that cover different practical aspects of event planning, including design and theming, finance, law and leadership. You will also have the chance to choose from a number of optional modules that allow you to focus on themes such as e-business, destination marketing, social media or food and beverage management. You will also have the option of undertaking a work-based project that takes the form of a real internship at an events organisation.

The third year is the overseas placement year for international events students or the final year for those taking the core BA degree programme. In this year you will focus on an individual research project, consultancy project or enterprise project (for events entrepreneurship students), giving you the chance to apply your skills to a practical project of your choice. You will also study core modules covering innovation and enterprise, conferences, sports and event tourism, and event contracts with further optional modules to choose from.

We pride ourselves on giving students a fantastic experience and great support from day one. We're an inclusive university with a close-knit community of students and our teaching reflects that. Teaching is delivered through a diverse range of methods, not only to develop your different skills but also to enrich the learning experience. As well as traditional seminars and lectures, you'll have the chance to go on field trips across London, learn from guest speakers and gain useful, practical experience.

Ultimately, events management should be fun and give you the chance to express your creative ideas in a professional environment – we want your student experience to be as great as your future customers' will be.

When you begin this course you'll join a cosmopolitan community of students in small classes to learn the fundamentals of the subject through a mixture of lectures, seminars and workshops. In addition to formal teaching time, you'll be expected to put in independent study to enhance your learning, supported by our online digital materials, handbooks, notes and other resources.

You'll also take part in debates and, of course, attend lots of events to see first-hand how professional event managers operate.

You'll be able to visit iconic venues such as the Olympic stadium, Kensington Palace, the O2 Arena and many others to build your practical knowledge and understanding of the different aspects of the event professional's role.

And when you're not observing professionals in action, we'll be bringing them to you with a programme of regular guest speakers who will keep you informed and inspire you for the career that lies ahead of you.