Marketing - MSc

Program Overview

The MSc Marketing program at Keele University equips students with the knowledge, skills, and techniques to succeed in the marketing field. Accredited by the Chartered Institute of Marketing, the program focuses on both the creative and analytical aspects of marketing theory and practice, preparing students for professional qualifications and a variety of marketing careers.

Program Outline

Degree Overview:

Program Title:

MSc Marketing

Overview:

• This program is designed to equip students with the knowledge, skills, and techniques needed to succeed in the marketing field.
• Accredited by the Chartered Institute of Marketing (CIM), successful completion of this course provides maximum exemption towards its professional qualifications.
• The program focuses on both the creative and analytical aspects of marketing theory and practice.
• It is taught by leading experts in marketing, branding, and strategic management.

Objectives:

• To provide students with a comprehensive understanding of contemporary marketing management.
• To equip students with the skills and knowledge needed to succeed in a marketing career.
• To prepare students for professional qualifications in marketing.

Program Description:

• The program is delivered through a combination of lectures, seminars, workshops, and individual projects.
• Students will have the opportunity to study a variety of core and optional modules, covering topics such as marketing research, marketing strategy, consumer behavior, and international marketing communications.
• The program includes a large research project, which allows students to apply their knowledge and skills to a real-world problem.
• Students can choose from a variety of pathways, including a research dissertation, a consultancy project, an entrepreneurship project, and a placement project.

Outline:

Program Content:

• Marketing research
• Marketing strategy
• Consumer behavior
• International marketing communications
• Marketing analytics
• Digital marketing
• Branding
• Entrepreneurship

Program Structure:

• The program is delivered over a period of one year for full-time students and two years for part-time students.
• The program consists of seven core modules and one optional module in Semester 1, and one optional module in Semester 2.
• Students will then undertake a large project in Semester 3.

Course Schedule:

• Semester 1: September to January
• Semester 2: January to June
• Semester 3: June to September

Individual Modules:

Core Modules:

• Understanding Consumer Behaviour
• Contemporary Marketing Research
• Marketing Management in the Digital Age
• Strategic Marketing in a Global Context
• International Marketing Communications
• Creativity and Personal Development
• Research Methods

Optional Modules:

• Mediated Communications: Theory and Practice
• Accounting for Decision Making
• Leadership
• International Operations and Supply
• International Business Context
• Developing an Investable Business Plan
• Entrepreneurship
• Contemporary Challenges in Global Business
• Branding

Module Descriptions:

• Understanding Consumer Behaviour: This module examines the factors that influence consumer behavior, such as psychology, culture, and social media.
• Contemporary Marketing Research: This module provides students with the skills and knowledge needed to conduct market research.
• Marketing Management in the Digital Age: This module explores the impact of digital technology on marketing.
• Strategic Marketing in a Global Context: This module examines the challenges and opportunities of marketing in a globalized world.
• Creativity and Personal Development: This module helps students develop their creativity and communication skills.
• Research Methods: This module provides students with the skills and knowledge needed to conduct research.

Optional Module Descriptions:

• Mediated Communications: Theory and Practice: This module examines the role of media in marketing communications.
• Accounting for Decision Making: This module provides students with the skills and knowledge needed to make sound financial decisions.
• International Operations and Supply: This module explores the challenges and opportunities of operating in international markets.
• Developing an Investable Business Plan: This module helps students develop a business plan for a new venture.
• Entrepreneurship: This module provides students with the skills and knowledge needed to start and run their own business.
• Contemporary Challenges in Global Business: This module examines the challenges and opportunities facing businesses in the global economy.
• Branding: This module explores the principles of branding and how to create a strong brand identity.

Assessment:

• The program uses a variety of assessment methods, including written assignments, presentations, exams, and a research project.
• The specific assessment methods used for each module will vary.
• The program assesses students on their knowledge, understanding, and application of marketing theory and practice.

Teaching:

• The program is taught by a team of experienced marketers and academics.
• The teaching methods used include lectures, seminars, workshops, and individual supervision.
• The program uses a variety of innovative teaching methods, such as case studies, simulations, and guest lectures.
• The program has a strong focus on student engagement and interaction.

Careers:

• Graduates of the program can pursue a variety of careers in marketing, such as:
• Marketing Manager
• Brand Manager
• Content Designer
• Creative Director
• Data and Analytics Manager
• Market Analyst/Researcher
• Marketing Consultant
• Social Media Manager
• The program also prepares students for further postgraduate studies in marketing.

Other:

• The program is run from the Denise Coates Foundation Building, a state-of-the-art facility with a 220-seat lecture theatre, a ‘think lab’ study space, a data laboratory, a cafe, and a business lounge.
• The program is part of the Keele Business School, which is the first to be located on a Science Park.

UK - Full time £12,700 per year. Part time £7,000 per year. International - £21,900 per year.