Master's in Digital Marketing

Program Overview

Teesside University's Master's in Digital Marketing equips students with the skills and knowledge to excel in various digital marketing roles. The program emphasizes practical application, industry relevance, and ethical considerations. Graduates are well-prepared for careers in digital marketing management, content marketing, SEO, PPC, and more. The program is accredited by the Institute of Data and Marketing (IDM).

Program Outline

Master's in Digital Marketing at Teesside University: Detailed Extraction

Degree Overview:

• Program Aims:
• Provide students with the necessary skills and knowledge to succeed in various digital marketing roles.
• Cover key areas such as social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis.
• Objectives:
• Equip graduates with the ability to develop strategic digital marketing plans within organizational contexts.
• Foster independent learning and practical application of knowledge.
• Cultivate essential employability skills through collaboration with real-world employers on live briefs.
• Description:
• The program focuses on practical application and industry relevance.
• Students work with brands like Coca-Cola, Apple, Adobe, and Microsoft.
• The curriculum emphasizes critical thinking, strategic planning, and ethical considerations in digital marketing.

Outline:

• Content:
• The program delves into diverse aspects of digital marketing, including:
• Digital communications and marketing techniques
• The role of technology in disrupting traditional marketing methods
• The importance of measurement and analysis in digital marketing campaigns
• The application of digital marketing strategies in various business contexts
• Other modules cover topics such as leadership, innovation, change management, content management, and marketing project planning.
• Structure:
• Offered in full-time and part-time formats.
• Full-time duration: 1 year (September start) or 16 months (January start)
• Part-time duration: 2 years
• Semester dates available on the program webpage.
• Modules are delivered through a blend of online lectures and face-to-face workshops.
• Focus on interactive learning and utilizing various learning technologies.
• Students experience real-world case studies and collaborate with industry professionals.
• Culminates in a professional marketing project where students conduct research and implement digital marketing strategies.

Assessment:

• Methods:
• Diverse assessment methods used to evaluate student understanding and application of knowledge.
• Examples include case study analysis, presentations, self-diagnostic assessments, reflective reports, research proposals, and a final dissertation.
• Criteria:
• Focus on demonstrating understanding of key digital marketing concepts and frameworks.
• Requires students to apply their knowledge to practical scenarios and real-world case studies.
• Emphasizes development of critical thinking, problem-solving, and communication skills.

Teaching:

• Methods:
• Program utilizes a variety of teaching approaches to cater to diverse learning styles.
• Combines online lectures, workshops, and individual project work.
• Encourages active participation and discussion among students.
• Regular guest lectures from industry experts provide insights into practical applications and current trends.
• Faculty:
• Led by a team of experienced academics with expertise in various digital marketing areas.
• Faculty members maintain close industry connections and contribute to cutting-edge research.
• Students benefit from personalized guidance and mentorship from dedicated supervisors.
• Unique Approaches:
• Integrates practice-based workshops led by industry professionals.
• Offers opportunities to access study support and enhance academic writing and research skills.
• Encourages attendance at professional development events and conferences.

Careers:

• Opportunities:
• Graduates are well-equipped for diverse careers in the ever-evolving field of digital marketing, including:
• Digital marketing manager
• Content marketing specialist
• SEO specialist
• PPC specialist
• E-commerce manager
• Data analyst
• Digital marketing consultant
• Marketing automation specialist
• Brand manager
• Start-up entrepreneur
• Outcomes:
• Program equips graduates with essential employability skills through a comprehensive curriculum.
• Alumni network provides valuable connections and career support.
• Develops key skills like digital proficiency, strategic thinking, problem-solving, communication, and data analysis.
• Emphasizes ethical considerations and professional development opportunities.

Other:

• Accreditation:
• The program is accredited by the Institute of Data and Marketing (IDM).
• Accredited graduates are eligible to take the IDM Certificate in Digital and Data-Driven Marketing exam.
• Fees:
• Full-time UK: £6,710 per year
• Full-time International: £17,000 per year
• Part-time UK: £750 per 20 credits
• Further details available on the Teesside University website.
• Applications:
• Apply online via the Teesside University website.
• Deadlines and application procedures vary depending on program and start date.
• Specific requirements outlined on the program webpage.
Please note that this information is based on the provided context. It is recommended to consult the official Teesside University website for the most up-to-date information and any recent changes to the program details.

Tuition Fees and Payment Information:

Full-time 2024/25 entry Fee for UK applicants £6,710 a year Fee for international applicants £17,000 a year Part-time 2024/25 entry Fee for UK applicants £750 for each 20 credits