Introduction to Digital Marketing Certificate course

Program Overview

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Course overview

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Summer university

Start date: to be confirmed

Applications open early April. To receive a notification when applications open, please register your details

You can study up to 30 credits at Summer University and you can select up to three modules on the same application form. If you would like to add a module later, or change one of your choices, then please email summer.university@tees.ac.uk.

Age restriction

Due to the content and delivery of our Summer University courses, it is advised that applicants are aged 16+ at the time of enrolment. All applicants under the age of 18 at the time of enrolment must provide a completed parental consent form and those under 16 years of age are required to be accompanied by a parent or guardian. You can download the parental consent form and send to summer.university@tees.ac.uk after you submit your application.

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Where you study

Middlesbrough campus

Program Outline

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Degree Overview:

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Overview:

This introductory certificate course in Digital Marketing provides participants with essential insights into the core principles, concepts, and practical applications utilized within the fastest growing area of marketing. Through this program, participants will engage with principles of marketing planning within a digital context, including a range of paid, earned, and owned marketing channels and techniques.

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Objectives:

• Equip participants with a comprehensive understanding of digital marketing fundamentals and its application across various industries.
• Develop analytical and strategic thinking skills to formulate and implement effective digital marketing strategies.
• Provide participants with the knowledge and skills to manage and optimize digital marketing campaigns across various platforms and channels.
• Foster creativity and innovation in the development and execution of digital marketing initiatives.

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Program Description:

The Introduction to Digital Marketing Certificate course offers a comprehensive overview of the digital marketing landscape. Participants will explore various aspects of digital marketing, including:

• Marketing Planning in a Digital Context:
• Paid, Earned, and Owned Marketing Channels and Techniques:
• Search Engine Optimization (SEO):
• Search Engine Marketing (SEM):
• Social Media Marketing (SMM):
• Content Marketing:
• Email Marketing:
• Mobile Marketing:
• Analytics and Reporting:
• Digital Marketing Strategy Development:
The program also incorporates case studies and real-world examples to provide participants with practical insights and enhance their understanding of how digital marketing concepts can be applied in various business scenarios.

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Outline:

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What You Study:

• The evolution of marketing, including definitions and philosophy
• Organizational environment
• Marketing research and information
• Customer insights
• Segmentation and targeting, introduction to consumer behaviour
• Application of the marketing mix
• Introduction to marketing in a range of contexts: services, B2B, PR, and digital marketing.

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How You Are Assessed:

• Participants will be assessed through a 1,500-word digital marketing strategy proposal.
• The proposal involves creating a digital marketing strategy for an organization of your choice or one of its products or services.
• The report will be underpinned by relevant theories and course content to demonstrate the application of digital marketing concepts.

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Assessment:

• Participants will be assessed on their understanding and application of digital marketing concepts.
• The assessment will be based on the 1,500-word digital marketing strategy proposal.
• The proposal will be evaluated based on its clarity, accuracy, originality, and evidence of critical thinking and analysis.

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Teaching:

• The Introduction to Digital Marketing Certificate course is delivered through a blend of lectures, workshops, and group discussions.
• The program is led by experienced and qualified faculty members who are active practitioners in the field of digital marketing.
• The teaching methods are designed to promote active learning and encourage participants to develop their critical thinking and problem-solving skills.
• The program also provides participants with access to a range of online resources and support materials.

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Careers:

• Completion of the Introduction to Digital Marketing Certificate course will prepare participants for a variety of careers in the digital marketing industry.
• Potential career paths include:
• Digital Marketing Executive
• Social Media Manager
• Content Marketing Manager
• SEO Specialist
• PPC Specialist
• Email Marketing Specialist
• Data Analyst
• Marketing Consultant

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Other:

• The Introduction to Digital Marketing Certificate course is offered as part of Teesside University's Summer University program.
• The program is open to anyone with an interest in learning about digital marketing.
• Participants can study up to 30 credits at Summer University and can select up to three modules on the same application form.
• The course is offered at the Middlesbrough campus.
• The course fee for applicants is £50.

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Additional Information:

• The course is typically offered from June to August.
• The course is taught over a period of four weeks.
• The course is delivered on Mondays and Wednesdays, from 6 pm to 9 pm.
• Participants are required to attend all classes and complete all assignments.
• Upon successful completion of the course, participants will receive a certificate of completion.

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Tuition Fees and Payment Information:

• Fee for applicants: £50