Program Overview

Multimedia Public Relations MA

Overview

Master the art of strategic public relations with our course.

Course Details

Core Modules

• Content Production for Digital Platforms: Develop your digital communication skills by creating multimedia content on a subject of your choice. Produce and optimise content for broadcast and social media platforms. Focus on user experience and design whilst you push the boundaries of creative innovation.
• Global Public Relations: Theory and Practice: Explore the dynamic world of global public relations through three central themes: industry, text, and audiences. Discover how promotional and digital communication industries operate across consumer, economic, and political contexts worldwide.
• Masters Project: Unleash your vision as you dive into a major, in-depth, individual study tailored to your discipline and career aspirations. Create artefacts, exhibitions, publications, campaigns, and digital works either from scratch or significantly developing your own previous work.
• Public Relations: Campaigns and Creativity: Step into the world of innovative communications and enterprise as you tackle industry-led or industry-standard briefs through creative professional practice and strategic development.
• The Connected Practitioner: Elevate your creative research skills, a cornerstone of all creative disciplines, fuelling both academic and creative work. Learn engaging research practices and critical thinking to tackle real-world issues, policies, and audiences.

Advanced Practice (2 Year Full-Time MA Only)

• Advanced Practice: Undertake an opportunity that builds on your existing knowledge, skills, and experience and supports your future career interests and aspirations.

How You Learn

Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. Reflective practice informs your future personal development.

How You Are Assessed

Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory.

Entry Requirements

You are evaluated on an individual basis and the level of your achievement, experience and suitability for the degree is properly assessed. Normally a first degree (2.2 minimum), relevant experience or equivalent qualifications.

Employability

A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries.

Information for International Applicants

• Qualifications: International applicants - find out what qualifications you need by selecting your country.
• Useful Information: Visit our international pages for useful information for non-UK students and applicants.

Fees

• Full-Time: £8,365 a year (UK applicants), £17,000 a year (international applicants)
• Part-Time: £930 for each 20 credits (UK applicants)

Length and Start Date

• Full-Time: 1 year (20 months with Advanced Practice), September or January start
• Part-Time: 2 years, September or January start

Why Choose Teesside?

• Progress: Stand out from other job applicants with your higher level qualification, specialist knowledge and expanded networks.
• Skills: Improve your project management, critical thinking, research skills, time management, presentation skills and teamwork.
• Earnings: The median salary for working-age postgraduates (£45,000) was £6,500 more than for working-age (those aged 16 to 64) graduates (£38,500) in 2022.
• Campus: Study in our friendly town-centre campus with £280m of recent investment.
• Adobe: Study at Europe's first Adobe Creative Campus and develop your creative and digital skills.