Program Overview

Introduction to the University of Kent

The University of Kent is a leading research university that offers a wide range of undergraduate and postgraduate programs. The university is committed to providing a world-class education and has a strong focus on research, innovation, and employability.

Postgraduate Program in Digital Marketing and Analytics

The University of Kent offers a postgraduate program in Digital Marketing and Analytics, which is designed to equip students with the knowledge and skills required to succeed in the digital marketing industry. The program covers a range of topics, including digital marketing communications, social media design, digital marketing strategy, and online consumer behavior.

Course Structure

The program consists of a range of compulsory and optional modules, including:

• Digital Marketing Communications
• Social Media Design
• Digital Marketing Strategy and Online Consumer
• Social Media Marketing and Web Analytics
• Applied Data-driven Marketing Analytics
• Customer Insights
• Emerging Issues in Contemporary Marketing

Entry Requirements

To be eligible for the program, students must have a minimum of a second-class UK degree or an equivalent internationally recognized qualification. Students with a marketing, business, or management background are encouraged to apply, but other subject areas will also be considered.

Fees and Funding

The tuition fees for the program are:

• UK: £15,000
• EU: £24,700
• International: £24,700

Career Prospects

Graduates of the program have gone on to work in a range of industries, including digital marketing, mobile marketing, SEO, and social media. The program is designed to provide students with the knowledge and skills required to succeed in the digital marketing industry, and the university has a strong focus on employability and career development.

Research

The University of Kent is a leading research university, and the program is informed by the latest research in the field of digital marketing and analytics. The university has a range of research centers and institutes, including the Centre for Logistics and Sustainability Analytics, and students have the opportunity to work with experienced researchers and academics.

Facilities and Resources

The university has a range of facilities and resources available to students, including state-of-the-art computer labs, libraries, and study spaces. The university is also committed to providing students with the support and resources they need to succeed, including careers advice, academic support, and mental health and wellbeing services.

Location

The university is located in Canterbury, Kent, and is within easy reach of London and other major cities. The university has a range of accommodation options available, including halls of residence and private accommodation.

Conclusion

The University of Kent's postgraduate program in Digital Marketing and Analytics is a comprehensive and well-structured program that provides students with the knowledge and skills required to succeed in the digital marketing industry. The program is informed by the latest research in the field and has a strong focus on employability and career development. With its range of facilities and resources, including state-of-the-art computer labs and libraries, the university is an ideal place to study digital marketing and analytics.