Program Overview

Introduction to the University of Kent

The University of Kent is a leading research university that offers a wide range of undergraduate and postgraduate programs. The university is committed to providing a world-class education and has a strong focus on research and innovation.

About the MSc Marketing Program

The MSc Marketing program at the University of Kent is designed to provide students with a comprehensive understanding of marketing principles and practices. The program is accredited by the Chartered Institute of Marketing (CIM) and is ranked in the top 100 in the world (QS Business Masters World Rankings, 2025).

Key Features of the Program

• The program is delivered by academic experts using the latest research and industry experience.
• Students learn cutting-edge material on the marketing mix, from the digital landscape to foundational ideas of strategy and consumer market trends.
• The program includes practical skills development through industry speakers, workshops, and the option to undertake a placement.
• The MSc Marketing program also comes with an optional placement.

Reasons to Study MSc Marketing at Kent

• When you study at Kent Business School, accredited by AMBA, EQUIS, and AACSB, you receive a world-class education recognized globally.
• You'll be part of a supportive community at our Canterbury campus, one hour from London.
• You'll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide.
• You can increase your career prospects through an optional short-term Professional Placement/Internship module as part of your degree, develop consultancy skills through our optional 'The Marketing Challenge' module, or progress onto a 12-month optional Placement.
• You can even transform your idea into a business through the Business start-up Journey with Aspire.

What You'll Learn

• You'll learn a range of vital topics to furnish expertise in marketing, including strategy, consumer behavior, digital marketing, brand management, innovation, and new product development, and marketing across cultures.
• You will end your Master's with a detailed report, applying your expertise as a marketeer.

Accreditation

• This course is CIM accredited.

Entry Requirements

• A minimum of a second-class UK degree in any subject, or an equivalent internationally recognized qualification, is accepted for this course.
• All applicants are considered on an individual basis, and those without an honors degree may also be considered on the basis of work experience, professional qualifications, and the relevance of the program to their current professional role.
• All applicants are considered on an individual basis, and additional qualifications, professional qualifications, and relevant experience may also be taken into account when considering applications.

International Students

• Please see our International Student website for entry requirements by country and other relevant information.
• Due to visa restrictions, students who require a student visa to study cannot study part-time unless undertaking a distance or blended-learning program with no on-campus provision.

English Language Entry Requirements

• This course requires a Good level of English language, equivalent to B2 on CEFR.
• Details on how to meet this requirement can be found on our English Language requirements webpage.

Course Structure

• We've created the most progressive approach to higher education, developing and modernizing our curriculum.
• For 2025, our courses will be designed with you at their heart to deliver a top-class student experience and career outcomes.
• The following modules are what students will typically study, but this may change year to year in response to new developments and innovations.

Modules

• Stage 1: You take all compulsory modules and in your final term, you will choose one of our capstone modules, either 'The Marketing Challenge' or the 'Professional Placement/Internship.'
• The 'Professional Placement/Internship' module will give you the chance to work in a business as part of your degree, getting real-world experience alongside your learning.
• 'The Marketing Challenge' is the perfect module for you to prepare for a career as a consultant.
• Compulsory modules currently include:
  • Strategic Marketing
  • Consumer Behavior
  • Customer Insights
  • Brand and Product Management
  • Emerging Issues in Contemporary Marketing
  • Integrated and Digital Marketing Communications
  • International Marketing across Cultures

Optional Modules

• The Marketing Challenge
• The Professional Placement/Internship

How You'll Study

• We use a variety of teaching methods, including lectures, small group seminars, group projects, presentations, expert speakers, company visits, and computer-based workshops.
• Classroom-based learning is supported by the latest online technologies and learning platforms.

Assessment

• Your progress on this course is assessed through a variety of means, including written exams, essays, computational questions, reports, presentations, and projects.

Placement

• This course embeds employability into our teaching, learning, and assessment practices.
• We work with employers and industry partners to provide all of our students with exceptional career development support and opportunities to develop skills, knowledge, and experiences to thrive in their future careers.

Research

• Our world-class academics influence management strategies and practices worldwide through our outstanding research projects and direct involvements with industry.
• We address some of the biggest challenges of our time, such as sustainability and responsible leadership, to drive progress and create better business globally.

Research Departments

• Department of Accounting and Finance
• Department for Analytics, Operations and Systems
• Department of Marketing, Entrepreneurship and International Business
• Department of Leadership and Management

The Centre for Logistics and Sustainability Analytics

• The Centre helps companies to address a wide range of transport, logistics, and supply chain problems with sustainability considerations.

Your Future

• From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills, and experience you need to thrive in an increasingly competitive workplace.
• You can increase your career prospects through an optional short-term Professional Placement/Internship module as part of your degree, develop consultancy skills through our optional 'The Marketing Challenge' module, or progress onto a 12-month optional Placement.
• Our qualified careers practitioners provide support for up to three years after graduation.

Successfully KBS Graduates: Graduate Destinations

• Our Marketing graduates find work in consumer or business-to-business marketing, in a variety of marketing functions, including marketing analytics, marketing communications, sales, and brand management.
• Companies that graduates have found work in include Facebook, Mazda UK, Amazon Web Services, Merkle, and Zalando.

Fees and Funding

• The 2025/26 annual tuition fees for this course are:
  • UK: £15,000
  • EU: £24,700
  • International: £24,700

General Information

• For details of when and how to pay fees and charges, please see our Student Finance Guide.
• Tuition fees may be increased in the second and subsequent years of your course.
• Detailed information on possible future increases in tuition fees is contained in the Tuition Fees Increase Policy.

Additional Costs

• You'll need regular access to a desktop computer/laptop with an internet connection to use the University of Kent's online resources and systems.
• We've listed some guidelines for the technology and software you'll need for your studies.

Funding

• Search our scholarships finder for possible funding opportunities.
• You may find it helpful to look at both University and external funds, as well as scholarships specific to the academic school delivering this program.

Scholarships

• We have a range of subject-specific awards and scholarships for academic, sporting, and musical achievement.