Marketing with an Industrial Placement - MSc drafted

Program Overview

The MSc Marketing with an Industrial Placement at the University of Kent provides cutting-edge knowledge and practical skills in modern marketing. Students gain real-world experience through a 12-month industrial placement, preparing them for successful careers in various marketing roles. The program is accredited by the Chartered Institute of Marketing (CIM) and taught by expert faculty. Graduates are equipped with the knowledge and skills needed to succeed in a competitive job market.

Program Outline

MSc Marketing with an Industrial Placement - University of Kent

Degree Overview:

This MSc Marketing with an Industrial Placement program is designed for innovative thinkers who aspire to become experts in the ever-changing field of modern marketing. The program offers a unique opportunity to gain valuable work experience through a 12-month industrial placement in the UK or overseas.

Objectives:

The program aims to equip students with:

• Cutting-edge knowledge: Students will learn the latest marketing strategies, techniques, and trends, including digital marketing, consumer behavior, and market research.
• Practical skills: The program emphasizes practical application of marketing principles through projects, case studies, and the industrial placement.
• Career readiness: The program prepares students for successful careers in various marketing roles, including marketing analytics, marketing communications, sales, and brand management.

Description:

The CIM-accredited MSc Marketing course at Kent Business School is delivered by academic experts using the latest research and industry experience. The program covers a wide range of topics, including:

• Marketing mix: From the digital landscape to foundational ideas of strategy and consumer market trends.
• Strategic marketing: Developing and implementing effective marketing strategies.
• Consumer behavior: Understanding consumer motivations, decision-making processes, and market trends.
• Marketing research: Conducting market research, analyzing data, and drawing insights.
• Digital marketing: Utilizing digital channels and technologies for marketing campaigns.
• Brand management: Building and managing strong brands.
• Marketing across cultures: Understanding the nuances of marketing in different cultural contexts.

Assessment:

Assessment methods include:

• Essays: Written assignments that demonstrate critical thinking and analytical skills.
• Presentations: Oral presentations that showcase research findings and communication skills.
• Projects: Group or individual projects that involve problem-solving and practical application of marketing principles.
• Computer-based quizzes: Online assessments that test understanding of key concepts.

Teaching:

• Teaching methods: The program utilizes a variety of teaching methods, including lectures, seminars, group projects, presentations, expert speakers, and computer-based workshops.
• Faculty: The program is taught by experienced academic staff who are leaders in their field and actively involved in research.
• Unique approaches: The program incorporates the latest online technologies and learning platforms to enhance the learning experience.

Careers:

• Potential career paths: Graduates of the program are well-prepared for careers in various marketing roles, including:
• Marketing Analyst
• Marketing Communications Specialist
• Digital Marketing Manager
• Brand Manager
• Market Research Analyst
• Sales Manager
• Opportunities: Graduates find employment in both consumer and business-to-business marketing sectors, working for companies such as Facebook, Mazda UK, Amazon Web Services, Merkle, and Zalando.
• Outcomes: The program provides students with the knowledge, skills, and experience necessary to succeed in a competitive job market.

Other:

• Support: The program offers a supportive learning environment with regular contact with course conveners and access to dedicated careers practitioners.
• Facilities: Students have access to state-of-the-art facilities, including the award-winning Sibson Building, which houses lecture theatres, seminar rooms, dedicated MBA, PhD, and IT suites.
• Global Skills Award: All students registered for a taught Master's program are eligible to apply for the Global Skills Award Program, which aims to broaden their understanding of global issues and develop personal skills.
• Research: Kent Business School is a research-led institution, ensuring students are exposed to the latest research and developments in the field.

Accreditation:

The program is accredited by the Chartered Institute of Marketing (CIM).

The 2024/25 annual tuition fees for this course are: Full-time UK £12,100 EU £22,700 International £22,700